Marketing Automation Specialist

Primary Purpose

The Marketing Automation Specialist supports the Marketing team with customer- and prospect-facing email marketing programs across demand generation, events, newsletters, and retention initiatives using Salesforce Marketing Cloud. The role collaborates with stakeholders to drive campaign performance through strategic planning, innovative email design, and copywriting. It is a hybrid position requiring three days a week onsite in Newton, MA.

• Understand the requirements of Marketing stakeholders and work with technical teams to ensure the system(s) can deliver on those requirements.
• Create automated, multi‑touch, targeted prospect and customer lifecycle digital marketing campaigns.
• Manage internal stakeholders as an email consultant on email marketing best practices.
• Be accountable for quality execution and timeliness of all email projects and campaigns.
• Monitor daily email sends and data transfer processes to ensure proper execution of email programs.
• Report on the delivery of email campaigns and journeys and provide insight for optimization.
• Provide recommendations and input on goals, objectives, strategy and email best practices.
• Keep management informed on email performance against goals and objectives.
• Work within Marketing Services and with the IT team on projects that span marketing technologies and other systems (e.g., Salesforce Sales Cloud, Microsoft Dynamics, Google Analytics).
• Recommend marketing automation and email build best practices, troubleshoot issues, and ensure adherence to development standards, compliance regulations, and accessibility guidelines.
• Perform render testing across devices and email clients to verify email rendering across different ISPs.
• Perform end‑to‑end QA on email campaigns, including validating audience segmentation, personalization, links, rendering across devices/clients, and compliance requirements.
• Ensure accuracy of content, functionality, tracking, and scheduling prior to deployment while identifying and resolving issues to maintain high‑quality campaign execution.

• Bachelor's Degree in Marketing, Communications or a related field.
• In lieu of a degree, an additional 3 years of experience may be considered.
• 1-3 years of experience in marketing automation platforms (preferably Marketing Cloud, Marketo, Pardot, Adobe Campaign).

• HTML and some basic coding knowledge.
• Experience using SQL and similar queries to analyze data.
• Strong project management skills and exceptional attention to detail.
• Ability to work in a fast‑paced environment with multiple stakeholders.
• Experience managing projects of varying complexity; time and project management are critical skills.
• Demonstrated resourcefulness, motivation, initiative and creative problem solving.
• Ability to think strategically while also able to “roll up your sleeves” and do the hands‑on work necessary to meet deadlines.
• Knowledge of test and learn practices such as A/B Testing, Multivariate Testing, etc.
• Must be flexible with the ability to adapt to and drive change.
• Self‑starter with strong interpersonal skills who works well within a team and independently.

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

The annual salary for this position is between $69,000 and $76,000. Actual compensation offers will depend on experience, education, training, certifications, geography, and other relevant factors.

• Medical, dental, and vision insurance.
• Paid vacation, sick, holiday, and parental bonding leave.
• 401(k) retirement plan.
• Long‑term and short‑term disability insurance.
• Life insurance.
• Money‑saving discounts and financial planning tools.
• Tuition assistance and education coaching.
• Caregiving support and resources for the children and adults in your family.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources:
Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).