Social Media & Marketing Coordinator

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Social Media & Marketing Coordinator

JR

1

Any (United States of America)

Thesocial media& Marketing Coordinator supports the daily marketing,communications and brand-management activities of Savannah Technical College. Reporting to the Director of Creative Services, this position is responsible forcreatingtimely,engagingandaccuratecontent that promotes the College’s programs, students, employees, events,and community impact.

The coordinator will playa central rolein managing Savannah Technical College’s social media presence, photographing campus life and events, developing written and visual content,maintaining organized digitalassetsandassistingwith a wide range of marketing projects. The successful candidate must be able to move comfortably between planned campaigns and fast-turnaround daily requests whilemaintainingthe College’s brand standards,voiceand professional image.

This is a hands-on content position for a creative, organized,and dependable professional who can recognize compelling stories, capture them through photography and video, and quickly turn those moments into effective marketing content.

• Coordinates day-to-day management of the College’s official social media accounts, including planning, drafting,scheduling and publishing content.

• Develops andmaintainsa content calendar supporting enrollment, recruitment, student engagement, workforcedevelopmentand community awareness.

• Creates platform-appropriate captions, graphics, photos, short-form videos, reels,stories and live event content.

• Monitors messages, comments,mention sand trends; responds or routes inquiries and escalates sensitive or reputational concerns appropriately.

• Identifiestimelystories involving students, employees, programs,partnership sand campus activities rather than relying solely on assigned requests.

• Maintains a consistent institutional voice andappliesaccessibility practices, including meaningful alternative text and video captions.

• Tracks social media performance and prepares regular reports on reach, engagement, audiencegrowthand campaign results.

• Serves as a primary day-to-day photographer for classrooms, laboratories, events, ceremonies, campuslife and community activities.

• Proactively captures authentic images thatdemonstratehands-on training, studentsuccessand the Savannah Tech experience.

• Shoots and edits short-form video for social media, recruitment campaigns, websitefeaturesand event recaps.

• Edits, color-corrects, crops andexportsimages for print and digital use;maintains photography and video equipment.

• Coordinates subjects, locations, schedules and releases and travels to all Savannah Tech campuses and instructional sites as needed.

• Writes and edits social posts, website copy, email content, brief news items and student,employeeor partner features.

• Interviews sources, verifies names, titles, dates,locations and links, and translates technical information to clear audience-friendly content.

• Creates and updates routine graphics, flyers, digital signs, email graphics, presentations and event materials using approved templates and brand standards; resizes and adapts approved creative assets for multiple platforms.

• Assists the…