Social Media Specialist

Job Description

Responsible for planning, creating, publishing, and managing Savannah Toyota's social media content while helping tell the story of the dealership, our employees, our customers, and the Savannah community. This position combines social media management, photography, video, community storytelling, website review, event coverage, and marketing support. The Social Media Specialist is expected to be proactive, comfortable working throughout the dealership and in the community, and able to identify meaningful content opportunities without waiting for each assignment.

• Paid Time Off (PTO)
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Retirement Plan
• Career Growth Opportunities

Primary Duties

Social Media Management

• Develop, implement, and manage social media strategies across Savannah Toyota's platforms, including Facebook, Instagram, Tik Tok, You Tube and other relevant channels.
• Create and publish engaging text, photography, graphics, and video that reflect Savannah Toyota's values, purpose, products, services, employees, and community involvement.
• Maintain a consistent posting schedule and ensure content is accurate, timely, customer-focused, and appropriate for each platform.
• Respond to comments and messages promptly and professionally, escalating customer concerns to the appropriate manager when necessary.

Social Media Content Strategy

• Create a monthly content plan aligned with holidays, weather, local events, dealership priorities, Toyota marketing initiatives, promotions, and community activities.
• Maintain a balanced content mix that includes promotions, education, entertainment, employees, customer stories, dealership culture, and community-focused content.
• Develop platform-specific content based on audience behavior and intent:
  Facebook to inform and connect, Instagram to inspire and showcase, and Tik Tok to engage and entertain.
• Leverage the 22squared monthly content calendar and Pinnacle monthly organic social newsletter for planning and inspiration while adapting ideas to Savannah Toyota's local audience and brand voice.

Community Content & Local Storytelling

• Regularly go out into the Savannah community to identify and create content featuring local small businesses, nonprofit organizations, schools, community partners, and community events.
• Develop relationships with local organizations and business owners to uncover stories and opportunities that align with Savannah Toyota's commitment to serving and strengthening the community.
• Photograph and film community visits, sponsor ships, volunteer activities, check presentations, events, partnerships, and other community initiatives.
• Proactively seek community stories rather than relying solely on assigned events or content requests.
• Help position Savannah Toyota's social channels as a place that celebrates Savannah and the people and organizations that make the community special, not simply as a place to advertise vehicles.

Event Coverage

• Attend Savannah Toyota events, promotions, sponsorship activities, and community events to capture high-quality photos and video.
• Create live or timely social media updates during events when appropriate and develop follow-up content that tells the story of Savannah Toyota's involvement.
• Occasional nights and weekends are required based on dealership and community event schedules.

Employee & Dealership Content

• Photograph new employees and staff members for website profiles, internal communications, social media, and other dealership marketing needs.
• Maintain organized, current staff photography and coordinate updates when employees change positions or departments.
• Create employee spotlight content that introduces customers to the people behind Savannah Toyota.
• Regularly capture candid dealership content featuring employees, departments, customer experiences, vehicle deliveries, behind-the-scenes moments, and dealership culture.
• Help employees who may not be comfortable on camera participate naturally in photos and videos.

Content Creation & Field Work

• Be comfortable spending significant time away from the desk, throughout the dealership and in the community, capturing content.
• Photograph and film vehicles, employees, customers, community partners, dealership activities, and special events.
• Produce short-form vertical video for Reels, Tik Tok, Facebook, and You Tube Shorts, including filming, basic editing, captions, audio selection, and publishing.
• Maintain an organized library of dealership photography, video…