Vice President, Demand & Growth Marketing

Vice President, Demand & Growth Marketing

Are you energized by the challenge of unifying enterprise B2B demand generation and direct-to-user B2C growth into one integrated strategy that drives measurable impact?

Do you want the opportunity to build and scale a global demand and growth organization, shaping the team, systems, and strategy that connect healthcare professionals, students, institutions, and health systems worldwide?

Elsevier Health applies innovation, facilitates insights, and helps drive more informed decision-making for our customers across global health. We support health providers by providing accessible, trusted evidence-based information; prepare more medical and nursing students with effective tools and resources; provide insights that help clinicians improve patient outcomes; and support a more personalized and localized healthcare experience. All for the benefit of every patient.

Elsevier Health operates at the intersection of two distinct growth motions: enterprise B2B — selling into health systems, universities, and institutions — and B2C direct, reaching individual clinicians, nurses, and students.

This VP will build and lead the single integrated demand and growth function that owns both — the B2B pipeline and the B2C direct funnel — with one shared media team, one channel strategy, and one accountability structure.

This is a T-shaped operator: someone with genuine depth in either B2B or B2C, and the ability to lead both. You will set the demand generation strategy, alongside the direct to end user strategy, and build the team and systems that deliver it at scale.

• Partner closely with Product Marketing VPs to develop cohesive strategy for B2B and B2C in line with annual commercial goals.

• Own the integrated demand generation strategy across B2B enterprise pipeline and B2C direct acquisition — setting targets, channel mix, and budget allocation.

• Lead a team responsible for B2B marketing program and B2C including product websites. Evolve approach to ensure clear B2B2C hand offs and measurement approach.

• Lead the paid media team, leveraging a shared channel infrastructure, and creating new measurement and optimization approach.

• Build and own the cross-motion attribution model in partnership with Marketing Intelligence & Strategy, Customer Experience & Events, and Finance.

• Drive performance marketing at scale: paid search, paid social, programmatic, affiliate, and lifecycle across both motions.

• Set the acquisition strategy for B2C — understanding the distinct funnels for Osmosis, Clinical Key AI, and Complete Anatomy direct purchasers.

• Partner with VP, Marketing Intelligence & Strategy on audience intelligence, segmentation, and investment optimization.

• Present performance & optimization approach to senior leadership on a regular cadence.

• 12+ years of growth or demand generation experience; 4+ years in a senior leadership role owning pipeline or revenue targets.

• Track record of building and scaling demand generation in a complex, multi-motion environment (B2B and B2C, or enterprise and consumer).

• Deep fluency in performance marketing channels — paid search, paid social, programmatic, lifecycle/CRM — with the ability to build strategy and challenge the team on execution.

• Strong analytical instincts: you are comfortable owning a number, diagnosing pipeline problems, and adjusting levers quickly.

• Direct experience with AI-powered marketing tools, personalization platforms, and the emerging landscape of autonomous content operations.

• People leadership experience: you have built and led high-performing analytical and strategic marketing teams. Ability to attract, develop, and retain exceptional marketing talent.

• Experience…