Marketing manager in demand generation

Задачи

• Develop and execute data-informed marketing strategies that drive demand and elevate the company’s solutions and services;
• Partner with product, sales, and customer service teams to create content and marketing materials that support prospects throughout the sales cycle;
• Lead targeted multichannel campaigns across digital advertising, email, social media, events, and other platforms;
• Monitor campaign metrics and report on effectiveness, using analytics to improve lead quality and conversion rates;
• Track industry trends, emerging technologies, and B2B marketing best practices in target markets;
• Manage campaign budgets and allocate resources to initiatives that deliver measurable ROI;
• Mentor and collaborate with team members to foster creativity, accountability, and continuous learning;
• Maintain consistent brand messaging and positioning across marketing channels and materials;
• Align marketing and sales teams through regular communication and collaborative planning;
• Build, maintain, and promote relationships with team members and peers across disciplines;
• Attend webinars and training to stay up to date on relevant best practices;
• Complete projects and other duties assigned by the supervisor.

• Bachelor’s degree in marketing, business, or a related field, or related experience;
• an equivalent combination of experience, skills, and education is acceptable;
• 7+ Years of marketing experience, focused on B2B or software marketing;
• Demonstrated success developing and executing marketing campaigns;
• Strong analytical and strategic-thinking skills;
• Excellent communication and interpersonal skills;
• Ability to work collaboratively and independently in a fast-paced, dynamic environment;
• Familiarity with marketing operations or email systems;
• Proficiency in project management, marketing automation tools, CRM, and other marketing technologies;
• Experience with Microsoft Office (Outlook, Teams, Excel, PowerPoint) and ability to learn other applications;
• Experience with CRMs such as Hub Spot or Salesforce;
• Proficiency with business and productivity tools, including Canva, and working knowledge of CRM platforms and business research tools;
• Strong prioritization, problem-solving, time-management, and organizational skills;
• ability to adapt to change and ambiguity;
• Nice to have:
  Wrike project management platform experience.

• Some domestic travel may be required for team onsite meetings, client visits, customer events, industry conferences, and training sessions;
• travel may include air, ground, rideshare, and public transportation;
• The role requires regular onsite attendance for secure system access, collaboration on sensitive technical matters, operational meetings, and hands-on involvement.