Mechatronics Sales Lead

Job Overview

Mechatronics Sales Lead – B&R Industrial Automation – United States, Georgia (remote preferred).

Compensation: $98,700 to $157,920 annually, bonus eligible.

Reporting to:
Sales Manager – Eastern US.

• Define and execute regional channel sales strategies for System Integrators and Mechatronics, leveraging market insights and customer buying behaviors to drive growth.
• Develop strategic account plans and lead initiatives that improve sales processes, tools, and channel effectiveness.
• Identify, recruit, develop, and manage channel partners while building strong relationships with key System Integrators and decision-makers.
• Lead channel partner performance management, forecasting, and enablement through training, technical resources, and self‑service sales tools.
• Drive sales of automation and digital solutions, achieving revenue, profitability, and growth objectives across assigned territories.
• Develop standardized solution offerings, pricing models, and sales collateral to accelerate proposals and improve scalability.
• Identify customer needs, recommend technically viable solutions, and deliver value‑based presentations to secure new business and expand existing accounts.
• Negotiate pricing, contracts, and commercial agreements while managing technical and business risk.
• Ensure an exceptional customer experience by supporting engagements from opportunity development through post‑sale execution.
• Represent B&R at trade shows and coordinate joint sales and marketing initiatives with channel partners to generate demand and strengthen market presence.
• Foster a collaborative, growth‑oriented culture focused on continuous improvement and business development.
• Additional responsibilities as assigned.

• Bachelor's degree (Engineering focus preferred) and 8+ years of relevant experience in sales strategy, channel management, partner development, channel enablement, or similar; equivalent work experience will be considered in lieu of degree.
• Prior experience with System Integrators, automation technologies, and mechatronics highly preferred.
• Proven account management, analytical thinking, new prospect identification and prequalification, negotiation and sales enablement skills.
• Strong communication skills and executive presence.
• Preferred:
  Contracts and risk management capabilities, market research, existing B&R product knowledge, and workflow automation awareness.
• Must possess a valid passport with no barriers to domestic and international travel (~50% in North America primarily); applicant must be eligible to work permanently in the United States without sponsorship.

• Health coverage with choice between a PPO Copay Plan or a High‑Deductible Health Plan with HSA.
• Dental coverage (Core and Core Plus options).
• Company‑paid life insurance (2X base pay) and voluntary life/AD&D insurance.
• Short‑term disability (up to 26 weeks) and long‑term disability (60% of pay with option to buy up to 66⅔%).
• Supplemental benefits: accident insurance, hospital indemnity, critical illness, pet insurance.
• Parental leave up to 6 weeks.
• Employee assistance program and health advocate resources.
• Employee discount program.
• 401(k) savings plan with company contributions.
• Employee stock acquisition plan (ESAP).
• 11 paid holidays and a permissive time‑away policy for salaried exempt positions.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities. All qualified applicants will receive consideration for employment without regard to their sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://(Use the "Apply for this Job" box below). Your Rights
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As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. – 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at  Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if they are unable or limited in their ability to use or access ABB’s career site as a result of their disability.

You may request reasonable accommodations by calling an ABB HR Representative at or by sending an email to  . Resumes and applications will not be accepted in this manner.