Sales Specialist, Georgia (DBC)

Job Description :

Role:
Sales Specialist, Georgia (Diageo Beer and Pre-Mix)
Primary

Location:

Atlanta, GA Reporting to:
Sr Distributor Manager, Georgia About Diageo:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your enthusiasm and use your curiosity as you explore, collaborate and innovate.

Together with dedicated people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter future.

Join us to create a career worth celebrating!

Scope of Role: DBC Sales Specialist is responsible for leading, planning, training, and selling DBC Brands/Programs to retailers and sales team in a specific Market/Territory.

This role ensures delivery and execution in alignment with DBC business objectives within top 100 accounts representing 25% of business.

The role is primarily field based calling on both on and off premise trade channels, working with our Distributor Partners and third party Enthuse Field Sales Teams.

Key Deliverables:

Delivery Sustainable Share Growtho Drive strong execution via distribution & display sales.

Distributor Engagemento Working with and relationship building with our Distributors to drive growthP&L Management

Key Responsibilities Create and build relationships with top 100 combined Chain, Independent and On-Premise Accounts to ensure delivery of Diageo Beer Company business objectives.

Communicate monthly program calendar and drive execution on programming within distributor sales teams both on and off premise.

Analyze on/off-premise channels within territory to effectively plan and execute promotional activities.

Assist DM with distributor general sales meetings and weekly team meetings.

Management of tactical budgets

Work collaboratively with DM 60 days in advance to agree upon targets and  trade days expected minimum 3 days per week. Potentially nights and weekends for events.

Work in field with third party Inspira field sales.

Work in field with Distributor sales teams.

Work in field with DM and independently.

Individual must be organized and initiative-taking.

Key Outputs:

Daily/Weekly account level Pre Plans Develop account level goals for distribution, displays and programming activity.

Develop and deliver the Guinness Quality and rate of sale programs in the On Premise Influence and motivate wholesalers to execute against the key sales drivers by brand for the assigned territory.

Assist in the planning and execution of kick-off meetings for innovation and programming initiatives as needed

Analyze on/off premise channels within territory to effectively plan and execute promotional activities

Identify local growth opportunities that tie into the monthly IBO’sProvide grounded market insights including industry dynamics and competitive information

Qualifications and Experience

Required:

Must be a self-starter with a proven track record in influencing others with the use of fact-based selling.

Must be well organized and possess the ability to prioritize multiple initiatives. Able to generate ideas to develop the market.

Bachelor’s degree required.

Field sales experience preferred.

Ability to engage, influence, and coordinate retailers and wholesaler who may have different strategic initiatives.

Must be a self-starter with a proven track record in influencing others with the use of fact-based selling.

Must be well organized and possess the ability to prioritize multiple initiatives. Able to generate ideas to develop the market.

Experience with Microsoft Excel, Powerpoint, Teams, VIP & Nielsen Knowledge:

Tier 1/major market wholesaler management; consumer need states; retail sales in chain grocery, independent liquor and on-premises; thorough understanding of wholesaler operations; proven influencing skills. Thorough understanding of competitive activity, market dynamics, and quality standards. Understanding and application of data analysis. Uses and executes metrics to measure performance

Skills:

Persuasive selling, negotiation; problem solving; planning/organizing; proficiency in Microsoft office; financial…