Senior Manager, Media

JOB DESCRIPTION Sr. Manager, Media

Want to combine your love for Pets with your entrepreneurial spirit to drive a next wave of growth for a leading retail media network? The Sr. Manager of Media, will oversee supplier-funded marketing programs for Covetrus. The Sr. Manager of Media will provide leadership and strategic direction, grow revenues, and manage the business unit’s overall P&L performance. The Sr. Manager of Media will develop and executing revenue strategies, including building internal relationships with other parts of Covetrus and developing customer relationships that support new business development with brands within the Pet and Animal Health community.

• Assess and action on several metrics including revenue and proftiabily trends for retail media.
• Lead media team in analyzing, planning and executing strategies to grow audiences and revenue across all both B2C and B2B platforms.
• Manage and improve media infrastructure, including planning, operations, business development, account management.
• Collaborate with cross functional teams including content, creative, and site to ensure traffic is effectively monetized, while collaborating on new monetization opportunities.
• Work with finance to establish revenue and expense budgets that include contingency measures for the operation.
• Analyze the market and competition to determine the most effective sales strategies for increasing advertising revenue across multiple platforms.
• Utilize data and insights to measure effectiveness of media programs, providing senior leadership with strategic recommendations for optimization and growth.
• Serve as primary liason between media, marketing, and key manufacturers, championing co-op marketing initiatives to drive investment growth, strengthen partnerships, and maximize mutual business opportunities.

• Manage and supervise a team in day-to-day media management while also leading the process of strategic retail planning/execution and serving as a resource for the team
• Train, motivate, grow and evaluate team-members

• Bachelor’s degree in marketing, advertising or related field required
• Minimum 5+ years leading digital & media operations and teams
• Experience growing revenues and scaling a media business/network required
• Excellent digital aptitude, marketing measurement, and significant familiarity with ad ops technolo
• Strong interpersonal, communication, collaboration and presentation skills and ability to implement initiatives within the team and company
• Excellent leadership skills and experience managing staff to exceed engagement and revenue goals
• Excellent organizational skills, analytical skills, and strategic thinking
• Experience with analytics systems such as Google Analytics, Tableau and Excel strongly preferred
• Strong strategic planning, communication, analytical, interpersonal, organizational and resource management skills
• Demonstrated understanding of online marketing principles, media publishing, monetization, and advertising

• Media Operations and Managment
  • Be the expert on media ecosystems for Covetrus, vRxPro, and Great Pet Care
  • Participates in building and evolving the Great Pet Care media vision and areas of expertise
• Team Leadership & Development
  • Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
  • Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our consumers and brand clients’ performance and business objectives
  • Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
  • Conducts performance reviews and career path plans for direct reports
• Process Improvement
  • Facilitates the development and documentation of best practices for improving operational efficiencies within the team and the group
  • Continue to evolve the team and strategy approach for media, including development of a additional internal media capabilities and an approach for media innovation
• Client Engagement and Selling
  • Understands and explains the features and benefits of all media programs and services
  • Lead the retail media planning process…