Digital Marketing Manager, Pet Health & Wellness

Description

Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. We are making significant investments in our marketing team, fueling our growth aspirations behind consumer-driven innovation and consumer insights-based content.

Our Pet Segment is searching for a Digital Marketing Manager to join our high-growth, startup team on the “Health and Wellness” Business Unit (BU). This BU offers products that support the general health and wellbeing of dogs and cats, with a portfolio of brands in the calming, supplements, and flea & tick categories. The business is currently sold on eCommerce through retailers like Amazon and Chewy, in the Pet Specialty channel, and with large brick & mortar retailers like Walmart and Tractor Supply, with ample opportunity to extend the distribution footprint.

This position will be responsible for managing full‑funnel media activation, including retail media / performance marketing, paid social, and paid search and display activity on eCommerce platforms like Amazon, Chewy, and Walmart. The role blends strategic planning and monitoring & measuring progress with hands‑on campaign management, and is responsible for coordinating between agency partners, the brand teams, and the various eCommerce sales teams.

The ideal candidate will also play a strong role in integrating consumer advertising insights back into our brand plans. The reporting manager for this role is based in Chicago, the primary counterpart/colleague is in Colorado, and the eCommerce center of excellence is in Michigan. While we are open to all candidates who live within 30 miles of a Central location, we do prioritize candidates in Chicago.

Please see our website at  for additional company information.

• Develop and execute advertising plans to meet or exceed sales targets. Conduct ad‑hoc analysis to develop recommendations with specific action plans to improve volume and share growth.
• Manage and maintain paid search/display budgets, aligning spending plans with sales volume. Maximize return on investment including, but not limited to, pay per click, search engine marketing, and display advertising.
• Develop, generate and present key performance indicators (KPIs) and key reports for business unit leadership, marketing and sales teams. Proactively assess and execute opportunities to improve data usage.
• Lead and oversee paid social campaigns, in collaboration with media agencies, to maximize ROI and drive brand awareness.
• Coordinate with agencies, sales team, and brand managers to align advertising plans with new item launches, promotional plans, and retail strategies to establish and execute global advertising schedules for optimum results.
• Work in close collaboration and partnership with the eCommerce center of excellence, including PIM and analytics counterparts. Foster relationships with cross‑functional partners such as brand marketing, sales, and finance.
• Propose and execute A/B testing to maximize copy effectiveness and media reach. Regularly research and leverage SEO, both within retail media and on search platforms, becoming a digital category and competitive expert.
• Demonstrate curiosity and learning agility by incorporating the newest technology, approaches, best practices, and case studies (because every team is learning to incorporate and implement AI tools!).

• Analytical Mindset:
  We value a leader who can analyze data from a variety of sources and draw actionable, impactful conclusions that set the strategy for in‑market activation and new product development. We’re growing a new business quickly and seeking someone with a bias for optimism and a knack for problem solving.
• Consumer‑centricity:
  Everything we do is grounded in insight and human truth. The ideal candidate is a student of the marketing function, the CPG industry, and the human condition. They are passionate about delivering compelling and inspiring work.
• Collaboration:
  
  Our matrixed organization values teamwork, active listening, and trust. This job requires someone who can build…