Director of Brand Marketing | Hybrid - Schaumburg, IL

Director of Brand Marketing | Hybrid - Schaumburg, IL

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The Director of Brand Marketing will work closely with the VP of Digital Marketing to drive branding efforts on behalf of all Perdoceo institutions. This key position requires a successful brand marketing track record and a relentless focus on ensuring all teams and prospective students understand the value propositions for each of Perdoceo’s diverse brands. This role must deliver in a strategic capacity but will also manage a team that must execute at the day to day level.

As a member of the Perdoceo Corporation marketing team this position is responsible for overseeing the implementation, execution and day-to-day management of branding efforts by partnering closely with internal departments, outside media agencies and vendors. The Director of Brand Marketing should have a combination of branding, advertising, content and analytics skills in order to fuel efficient growth via performance marketing channels enabling each institution to reach strict monthly/quarterly business goals.

The Director Brand of Brand Marketing plays an integral role across the organization and builds relationships with internal teams; including Media, Content, Compliance, Regulatory and Academics.

DUTIES & RESPONSIBILITIES

• Set overall brand strategy and establish strategic, integrated campaigns to achieve business objectives; drive initiatives tied to the brand marketing functions including quarterly and yearly messaging/marketing planning and refreshes.
• Responsible for managing the branding process, driving efficiencies and ensuring quality for all assets that drive in market performance; oversight of brand guidelines, positioning and overarching creative development.
• Partner with internal marketing departments, operations departments and agencies to create a cohesive brand marketing strategy; work with compliance to ensure marketing flows and collateral are to Perdoceo standards.
• Oversee all institution events, managing entire planning process including event logistics, communications, branding and staffing.
• Manage internal communications ensuring marketing and broader teams understand each institution’s brand positioning and messaging tactics
• Lead organic social team fostering engagement with current and prospective students alike while storytelling each institutions value propositions.
• Proficiently manage financial projections and operate within budget
• Serve as a key brand liaison for all internal clients and external media contacts
• Supervise team member projects to be completed on time and on budget
• Work collaboratively with university departments and key employees within those areas to problem solve and provide the optimal brand marketing output
• Organize and manage reporting efforts on key campaigns to make data-driven decisions

QUALIFICATIONS

• Minimum 7 years of brand marketing experience; agency experience a plus.
• Self-motivated individual with an ability to navigate a complex, multi-layered, matrixed organization and create a collaborative environment among cross-functional departments.
• Experience with marketing strategy and marketing plan development.
• Ability to successfully manage multiple complex projects simultaneously.
• Strong ability to identify market trends and influences addressing prospective student needs and opportunities.
• Must be comfortable presenting and communicating to all levels of management and have the ability to coordinate feedback from internal and external cross functional teams
• Superior organizational skills to establish/maintain productive cross-functional relationships in a collaborative team-based environment.
• Excellent written and verbal communication skills (including presentation and facilitation)
• Ability to work in a…