Specialist: Business Development and Marketing

Overview

Mayer Brown is an international law firm positioned to represent the world's major corporations, funds, and financial institutions in their most important and complex transactions and disputes. We are recognized by our clients as strategic partners with deep commercial instincts and a commitment to creatively anticipating their needs and delivering excellence in everything we do.

We are a collegial, collaborative firm where highly motivated individuals with an unwavering commitment to excellence receive the opportunity, support, and development they need to grow, thrive, and realize their greatest potential all while supporting the Firm's client service principles of excellence, strategic partnership, commercial instinct, integrated strengths, innovation, and collaboration across our international firm.

If you thrive in a collaborative environment that values exceptional client service, initiative, professionalism, responsiveness, and adaptability, we invite you to consider joining our Commercial department in our New York office as a Specialist:
Business Development and Marketing.

The Specialist:
Business Development and Marketing will be responsible for advancing and supporting the business development and administrative initiatives of Mayer Brown's Global Industry Program, which is a strategic priority of the Firm. This role is ideal for driven and flexible candidates who have an interest in business development and marketing in a global, fast-paced and intellectually stimulating organization. This role will support the financial institutions and private investment funds industries, and provide other support for initiatives that align with the Firm's strategic plan and will require working closely and collaboratively with the rest of the Global Business Development and Marketing team.

Essential Functions:

• Partner with industry group leaders and BD leads to support marketing, business development, and client development initiatives
• Build deep knowledge of assigned industries, including client environments, market trends, and competitive landscapes
• Support the execution of industry-specific BD plans and cross-practice initiatives, tracking progress and identifying opportunities
• Assist and support business development team members and lawyers in executing on business plans and client strategies, and with tracking implementation and progress against the plans
• Communicate successes of assigned groups internally, as well as best practices and group activities to ensure that best practices are leveraged and that support initiatives are coordinated across Business Development & Marketing Department groups and offices

Business Development & Profile Raising Initiatives

• Support thought leadership publications and offerings including project management and mining of data for business-development opportunities
• Supports direct marketing and business development programs including planning and executing podcast and video recordings, seminars, sponsor ships, and other events pursued by the firm including serve as central resource for logistics
• Draft and manage industry-focused submissions to directories such as Chambers and The Legal 500
• Support initiatives related to research, data collection and analysis, directory submissions (i.e., Chambers), matter coding, economic reporting, intranet site development and maintenance and internal meeting support
• Leverage the Firm's CRM database (Inter Action) for business development purposes

Pitches, Proposals & Marketing Materials

• Assist with cross practice proposals and panel submissions
• Develops and maintains group-specific marketing content, including group and matter descriptions, brochures, PowerPoint presentations, website/blog content, social media posts and biographies

Local Office Support

• When relevant, provide support for seminars, sponsor ships, and other events and initiatives pursued by the firm in your local office

Other

• Performs other duties as assigned or required to meet Firm goals and objectives

Education/Training/

Certifications:

• Bachelor's degree in a related field, marketing, communications, English or other discipline that requires analytical and advanced writing and research skills

Professional

Experience:

• 5+ years in a business development, marketing and/or research-related position in the professional services arena (e.g., law, accounting, or consulting) with a preference for law

Specific Technical

Skills:

• Proficiency in Microsoft Office products
• Proficiency with scheduling and participating on video conferences in a professional setting
• Familiarity with accepted research techniques and databases typically used for competitive intelligence in a professional services company (e.g., Manzama, Capital IQ, Mergermarket, Lexis Nexis, Lexology, etc.)

Performance Traits:

• Strong written and oral communication skills, able to communicate effectively, proactively and in a professional manner with all levels of the Firm and…