Principal Growth Marketer

Founded in 2018 with co-headquarters in Dublin and Boston, Tines powers some of the world's most important workflows. Our intelligent workflow platform applies AI, automation, and integration with human ingenuity to drive real business results.

Tines serves a diverse range of customers, from startups to public companies, including Canva, Databricks, Elastic, Kayak, Intercom, and McKesson. As an integrator across the entire tech stack, Tines is vendor‑agnostic integrating with any API‑enabled service. This flexibility enables our customers to achieve their highest‑priority goals faster. And because Tines is secure and private by design, it’s popular with security, IT, engineering, finance, and other security‑focused teams.

At Tines, we're driven by our values of Simplicity, Speed, and Soundness. We're committed to delivering exceptional customer experiences while fostering a company culture that nurtures individual curiosity, growth, and integrity. We’re excited about what’s next, and we’re looking for others to join us on our journey.

We’re hiring a Principal Growth Marketer to take ownership of critical growth levers and build the systems that will scale pipeline in Tines’ next phase of growth.

This role sits at the intersection of acquisition, pipeline generation, and growth systems, and will play a key role in defining how growth operates at Tines.

You will improve paid acquisition performance, strengthen how marketing drives and converts pipeline in partnership with SDRs, expand inbound growth, and build effective lifecycle journeys—while improving how we measure and optimize performance across the funnel.

You’ll work closely with Marketing, SDR, and Rev Ops to improve how pipeline is generated, measured, and converted.

• Lead the strategy and execution of paid acquisition across search, social, and emerging channels
• Lead a comprehensive audit and reset of performance, improving targeting, channel mix, and efficiency
• Partner with our paid media agency to optimize performance across paid channels
• Partner with Rev Ops to improve funnel visibility, tracking, and reporting
• Establish a clear performance framework, including targets, measurement, and optimization strategy
• Drive improvements in cost efficiencies, conversion rates, and pipeline contribution
• Partner with SDR leadership and Pipeline Programs to improve conversion from lead to opportunity
• Drive accountability for follow‑up on marketing leads, ensuring prioritization, routing, and speed‑to‑lead in partnership with SDR leadership and Rev Ops
• Operationalize intent and behavioral signals to create a signal‑driven outbound engine—building workflows that enrich, prioritize, and activate high‑intent accounts, and significantly increase the impact and efficiency of SDR outreach
• Partner with SDR and Pipeline Programs teams to identify opportunities for improved automation, tooling, and enrichment

• Partner with our Web Marketing Manager to shape and evolve SEO and website growth strategy
• Contribute to scaling programmatic SEO, AEO, and GEO initiatives with Growth
  
  X, expanding how Tines captures demand across both traditional and AI‑driven discovery channels
• Bring a performance and experimentation lens to the website, partnering on landing page and on‑site testing across conversion paths, messaging, and UX
• Build and optimize lifecycle marketing and onboarding journeys to improve nurturing, activation, and progression to pipeline
• Improve conversion performance across inbound channels and key website journeys

• Own the development of marketing attribution, funnel visibility, and performance measurement
• Define the strategy for funnel instrumentation, attribution, and performance measurement, in partnership with Rev Ops
• Lead the evaluation and implementation of tools (e.g., Hockey Stack, Funnel.io ) to enable accurate, end‑to‑end visibility into channel performance and customer journeys
• Translate insights into a structured experimentation roadmap across channel performance, conversion, and funnel progression
• Establish…