Manager, Programmatic Strategy

• Compensation: USD 95000 - USD 120000 - yearly

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, Dream Works Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.

NBCUniversal is a subsidiary of Comcast Corporation. Visit  for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

The Manager, Programmatic Strategy will help future-proofNBCU’sprogrammatic advertisingbusiness in this highly collaborative role. Workingregularly withsales, ad operations, product, and planning teams, the Manager willbe focused onprogrammaticsupply enablement and emerging products, includinglive events,OEMsupply, ad innovation, performance partners,and business analysis.

This position reports to theSenior

Director, Programmatic Strategy.

• Ownstrategy and business plan for programmaticsupply enablement and emerging products, includinglive events (World Cup, Olympics, NFL), OEMsupply,ad innovation solutions,andperformancepartners(Linked In, Walmart).Leverage business and performance insights to evaluate new initiatives,optimizepartner performance, and drive revenue growth, adoption, and operational efficiencies.
• Drive programmatic supply enablement for live events and emerging ad innovation products by partnering with internal and external stakeholders to bring new inventory and ad formats to market, supportintegrationsand activation readiness, and expand programmatic demand access.
• Lead end-to-end product commercializationand programmatic supply enablementefforts, from testing and pilot execution throughbeta testing,go-to-market strategy, stakeholder enablement, launch, and post-launch performance measurement.
• Partner cross-functionally with Product, Sales, Planning, Ad Operations, and Marketing teams to bring new programmatic products and capabilities to market, developing go-to-market strategies, positioning, sales enablement materials, training, and commercialization plans to drive successful launches and adoption.
• Gather partner and stakeholder feedback to help inform product enhancements and roadmap priorities related to live event monetization, supply enablement, and emerging products.
• Serve as the primary day-to-day contact for platform partners and key stakeholders, communicating partnership performance, initiative progress, opportunities, and risks.
• Track and evaluate KPIs for new product launches, strategic initiatives, and partner expansions to measure adoption, scalability, and business impact.
• Support project management efforts for strategic partnership initiatives, ensuring…