Vice President, Digital Media

Who We Are

SiriusXM and its brands (Pandora, SiriusXM Media, Ads Wizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically‑acclaimed, industry‑leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising‑supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad‑supported audio entertainment streaming service in the U.S. SiriusXM’s subsidiaries Simplecast and Ads Wizz make it a leader in podcast hosting, production, distribution, analytics and monetization.

The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross‑platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

The Vice President, Digital Media is a senior leader responsible for setting the vision and driving the strategy, activation, and optimization of all digital media investments across paid, owned, and earned channels to deliver brand growth, subscriber growth and LTV for a subscription based business. This role oversees multi‑channel media planning and buying (programmatic, search, social, video/CTV, affiliates, retail media, and emerging platforms) and leads a high‑performing team in close partnership with our Lifecycle, Product, Data/Analytics, and Finance teams respectively.

• Deliver efficient subscriber growth and revenue through digital media, hitting targets for net adds, CAC and LTV: CAC.

• Orchestrate media to support the full subscriber lifecycle: acquisition, onboarding, engagement, upsell, and win‑back.

• Build a modern, data‑driven media engine that uses experimentation, automation, and first‑party data to scale efficiently.

• Define the digital media vision and multi‑year roadmap to support subscriber growth, retention, and brand health.

• Own full‑funnel media strategy and execution across paid social, programmatic display/video, CTV/OTT, paid search, affiliates/partnerships, and emerging performance channels.

• Design and manage audience strategies tailored to subscription dynamics (prospects, trials, active subs, at‑risk, churned) in partnership with CRM/Lifecycle and Data teams.

• Manage the digital media budget, including annual planning, in‑year reallocation, pacing, and scenario modeling based on CAC and LTV targets.

• Establish and track core media and subscription KPIs (e.g., CAC, LTV, LTV:
  
  CAC, retention cohort curves, trial‑to‑paid conversion rate, and contribution margin.

• Build and continuously evolve a test‑and‑learn roadmap (channels, audiences, offers, pricing tests, creative, funnels, landing pages) to drive step‑change improvements in performance.

• Partner with the Product & Technology team to optimize the end‑to‑end acquisition funnel (signup flows, trials, offers).

• Collaborate closely with Brand and Creative on…