User Acquisition Specialist

Job Description

Title: Paid User Acquisition Specialist – Mobile App (Remote)

Remote

Pay Rate: $50-60 hr

8 months | Temporary / Parental Leave Coverage

Part-Time | 20 hours per week | M/W/F ( hours are flexible)

Top 4 Must-Haves

• 3+ years of paid user acquisition / performance marketing experience, with hands‑on experience managing mobile app advertising campaigns.
• Experience with Meta Ads Manager and paid social campaign management.
• Experience with mobile app measurement and attribution, including an MMP such as Apps Flyer or a comparable platform.
• Proven ability to independently manage, optimize, troubleshoot, and report on paid acquisition campaigns, including experience managing meaningful paid media budgets.

Our client is a leading network that connects brands and retailers to the authentic voices of real shoppers. Each month, more than 500 million people share opinions, ask questions, and exchange experiences about tens of millions of products through their platform. By amplifying these voices where purchase decisions are made, they empower marketers and advertisers to deliver more engaging experiences that build awareness, drive consideration, and strengthen loyalty.

About the Role

We are looking for a Member Acquisition Specialist to provide temporary parental leave coverage for a team focused on growing membership for a consumer mobile app.

Although the company operates as a B2B organization, this role is focused specifically on B2C mobile app acquisition. You will help drive new members to the app, including everyday shoppers and creators, by managing and optimizing paid advertising campaigns.

This is a hands‑on, autonomous paid acquisition role. The ideal candidate has direct experience managing mobile app advertising campaigns and is comfortable working in paid media platforms, analyzing performance, troubleshooting issues, and making data‑driven optimization decisions independently. The primary platform is Meta Ads, with additional work across Apple Search Ads and Reddit Ads. The role also requires experience with a mobile measurement partner (MMP) or similar mobile attribution/measurement platform.

The team currently uses Apps Flyer.

You will be responsible not only for campaign execution, but also for reporting and performance analysis—understanding what campaigns are costing, how they are performing, where opportunities exist, and what changes should be made to improve results.

You will work closely with the current role holder during the initial onboarding period and will report directly to the hiring manager once the employee begins parental leave.

Key Responsibilities

• Manage and optimize paid mobile app acquisition campaigns, primarily through Meta Ads.
• Support campaigns across Meta, Apple Search Ads, and Reddit Ads.
• Monitor campaign performance, budgets, pacing, targeting, and other key performance indicators.
• Make hands‑on adjustments to budgets, audiences, bids, placements, and campaign settings based on performance.
• Identify performance issues and independently troubleshoot and diagnose campaign problems.
• Analyze campaign results to understand costs, acquisition performance, and opportunities for improvement.
• Use a mobile measurement platform such as Apps Flyer to evaluate attribution and downstream performance.
• Monitor app acquisition from ad engagement through downloads, account creation, and member acquisition.
• Prepare and communicate performance reporting and insights, including what is working, what is not, and recommended next steps.
• Monitor campaign performance across different audiences and markets, including international campaigns.
• Understand that performance may vary by market, audience, language, and other factors and make appropriate adjustments.
• Work with…