Director, Sales NYC

Job Title

Director, Sales NYC

About The Position | Major Goals and Objectives and Location Requirements:

Director, Sales is focused on identifying, cultivating, driving and closing new clients on strategic account growth and new business development across the territory. This role combines high-level client partnership development with aggressive new business acquisition. The ideal candidate will work with marquee agencies and brands while building a robust pipeline of new opportunities
-as well as delivering the premium service and strategic thinking that defines our approach to the market.

You will own and grow your regional footprint as a strategic territory, cultivating, selling and managing a portfolio while aggressively pursuing new business opportunities and maintaining existing relationships and client base. You will be responsible for building brand equity across the region, cultivating C-suite relationships, and positioning our D/Cipher & MNI integrated advertising solutions as the go-to partner for brands and agencies seeking intent-driven, results-oriented campaigns.

As Director, Sales, you will leverage the robust MNI portfolio of products and solutions, with the D/Cipher platform and team at the forefront. D/Cipher is a People Inc. proprietary intent targeting platform to help advertisers make informed media buying decisions both on and off People Inc. content. This is an exceptional opportunity for a proven sales leader who can balance strategic partnership development with the hustle of territory building.

This role is remote, however travel to the office will be required as appropriate given business needs.

• Drive aggressive new business acquisition targeting $5MM+ annual revenue opportunities
• Bring a deep understanding of end-to-end digital media products to confidently position customize results-driven strategies
• Position MNI solutions against the competitive landscape and articulate media strengths and weaknesses
• Assess market potential and build meaningful relationships with local, regional, and national businesses
• Prospect consistently through face-to-face meetings, strategic outreach, industry events, and branding initiatives
• Penetrate organizations at the highest decision-making levels to uncover marketing challenges and deliver solutions
• Build and manage a robust sales pipeline with consistent updates to management on opportunities and territory performance
• Identify upsell and cross-sell opportunities across D/Cipher's intent targeting platform and MNI's premium inventory
• Provide ongoing client management, including regular campaign performance reviews, marketing plan optimization, and educational events
• Evaluate advertising revenue potential and communicate client needs to internal teams for customized presentations

• Own and expand Key Account relationships in concert with regional Account Executives
• Develop and execute strategic account plans that exceed growth targets and strengthen client partnerships
• Structure and negotiate Letters of Understanding (LOU) agreements featuring multi-year spend commitments in partnership with the VP, Key Accounts Group and SVP, Media Strategy and Enablement
• Partner with Sales Executives, Regional Leaders, and the KAG Board (KGB) on account strategy and performance reviews

• Collaborate with internal D/Cipher-MNI teams including planning, marketing, research, account management, and ad-ops, among others
• Deliver consistent updates on sales pipeline, percent-to-goal, territory performance, opportunities, and regional challenges
• Partner cross-functionally to develop integrated media plans and compelling narratives for clients

D/Cipher is People Inc.'s in-house Media platform and activation team, fueled by the rich user engagement data of People Inc., the nation's largest publisher. D/Cipher helps advertisers make informed media buying decisions on and off People Inc. content. Media Now Interactive (MNI), part of the People Inc. family, has been a trusted partner to regional and national agencies and brands for over 55 years, and is an integral distribution channel for the People Media offerings.

The D/Cipher-MNI team provides a single point of contact for multi-platform, customized, and targeted advertising solutions. From research and strategy to execution and analysis, the team offers a comprehensive suite of digital products, services, and integrated opportunities designed to efficiently and effectively reach audiences in selected markets.

• College degree preferred, or equivalent work experience.

• 10+ years in digital advertising sales, account management, or media partnerships with proven territory leadership
• Demonstrated track record…