Sr. Director, Growth Marketing

Job title:

Sr Director, Growth Marketing

Location:

Scottsdale, AZ or Alpharetta, GA

Who we are:

Illumia is an industry leader in bringing the best integrated technology solutions to education, healthcare, and business campuses worldwide. Illumia was built on the collective expertise of two legacy cultures, and brings together people, technology, and insight to pioneer the art of the experience across the communities we serve. Be a part of this exciting organization and improving the lives of people doing mission-critical work.

We strive to provide the best customer experience in the industry and have succeeded with a single, strong motivating principle:
We serve our user community.

Our success and growth are directly attributed to our people. Our newly named company is dedicated to fostering a culture of integrity, respect, and continuous personal development. We maintain an entrepreneurial spirit, where creativity, innovative problem-solving, and learning agility drive our day-to-day actions.

• Lead, mentor, and develop a high-performing team of Growth Marketers, SDRs, and Event Specialists, fostering a culture of accountability, collaboration, creativity, and results.
• Recruit, hire, and onboard top talent to scale the growth function and elevate marketing execution across the organization.
• Translate corporate priorities into clear growth objectives, operating frameworks, and measurable outcomes.

• Define and own the enterprise ABM strategy across Healthcare and Higher Education, including ICP design, tiered account segmentation, account selection, and orchestrated multi-channel plays.
• Drive integrated, full-funnel campaigns; email, digital, paid, content, webinars, events, direct mail, SDR + CSM plays—that support both new logo acquisition and customer expansion
  .
• Build scalable marketing motions that engage multi-stakeholder buying committees across IT, finance, auxiliary services, food operations, and administrative leadership.

• Own pipeline targets for Growth Marketing, ensuring strong performance across MAL → MQL → SQL → Opp progression.
• Partner closely with Sales and Product leadership to align on goals, processes, SLAs, account plans, and territory strategies.
• Continuously refine lead scoring, routing logic, nurture journeys, and handoff processes to increase efficiency and conversion.

• Partner with Analytics Manager to oversee Hub Spot and the broader martech ecosystem, ensuring optimal use of automation, workflows, segmentation, scoring, personalization, attribution, and dashboards.
• Oversee always-on digital programs including paid media, retargeting, SEO/SEM, and website optimization, to drive high-quality inbound interest and improve ROI across channels.
• Implement ongoing A/B testing across messaging, creative, landing pages, and digital pathways to maximize conversion.

• Own performance analytics and reporting across funnel metrics, account engagement, pipeline contribution, influenced revenue, velocity, CPL, CAC efficiency, and ROI.
• Present insights, recommendations, and forecasts to senior leadership and GTM partners with clarity and business acumen.
• Champion a culture of experimentation, continuous learning, and data-backed decision-making.

• Collaborate with Sales, Product, and Client Success to develop GTM motions, enablement plans, content strategies, and product launch initiatives.
• Help shape industry-specific messaging and positioning rooted in market trends across healthcare, fintech, commerce, credentialing, and higher ed technology.
• Drive seamless campaign execution and consistent field alignment across regions, segments, and LOBs.

You are a modern growth marketing leader who blends strategy, creativity, and operational excellence. You are energized by building high-performing teams, creating scalable GTM systems, and architecting ABM programs that influence complex buying groups. You…