Performance Marketing Manager

Description

Location:

Arizona Regional Office - 14500 N. Northsight Blvd, Scottsdale, AZ

Are you interested in a career where customers, colleagues, and community service are the cornerstones of your work? Would you like to work with a company that celebrates victories both big and small and welcomes ideas from all levels of our team? If so, join us here at Avanti Residential! Our moto is Sempre Avanti, meaning “Always Forward”/ “Always Welcome.” We are “people people” through our mission and core values.

We enhance our communities with our work, see all members of our team as leaders, and live La Bella Vita (The Beautiful Life). With endless opportunities for personal and professional growth, the sky’s the limit when advancing your career and being the best you can be. There is a place for you at Avanti Residential. Join us today!

The strategic and data-driven Performance Marketing Manager will lead our customer acquisition efforts and optimize marketing initiatives across multiple channels. This role will oversee the marketing mix to maximize ROI, drive high-quality lead volume, and enhance our digital presence. The ideal candidate is an expert in digital marketing, data strategy, and analytics, with a proven track record of leveraging tools and predictive models to inform spend decisions and improve campaign performance.

• Demand Generation/Customer Acquisition:
  Develop and execute strategies to drive lead generation and customer acquisition across corporate and property websites, ensuring sufficient lead volume to meet business goals.
• Marketing Mix Optimization:
  Manage and optimize marketing spend across paid media channels, including PPC, programmatic display, social ads, geofencing, re-marketing, SEO, and GEO, to achieve maximum ROI.
• Website Management:
  Oversee corporate and property websites, ensuring optimal user experience, performance, and alignment with business objectives.
• Syndication & Lead Tracking:
  Manage lead syndication processes and implement robust lead tracking systems to monitor performance and attribution.
• Digital Marketing Leadership:
  Lead paid media and digital marketing efforts within the Google Ads ecosystem, including campaign setup, optimization, and performance analysis.
• Data Strategy & Analytics:
  Develop and execute a data strategy leveraging tools like Google Analytics 4, Fullstory, and predictive analytics to optimize campaigns, enhance website performance, and inform marketing spend decisions.
• Cross-Functional Collaboration and Consultation:
  Work closely with operations, revenue and innovation teams to align marketing efforts with business objectives and ensure results.
• Reporting & Insights:
  Provide regular reports on campaign performance, lead quality, and ROI, using data-driven insights to refine strategies and improve outcomes.
• Marketing Ticket resolution – Provide troubleshooting as needed.

• Bachelor’s degree in Marketing, Business, Data Science, or related field.
• 5+ years of experience in performance marketing, digital marking, or a related role. With a focus on customer acquisition and lead generation.
• Expertise in the Google Ads ecosystem, including PPC, programmatic display, geofencing, remarketing, SEO, and AI/GEO.
• Experience in managing corporate and property websites, including content, UX, and performance optimization.
• Familiarity with lead syndication and tracking systems to ensure accurate attribution and performance monitoring.
• Proven ability to develop and execute data-driven marketing strategies that optimize spend and drive measurable results.
• Knowledge of additional marketing platforms (e.g., Meta Ads, Linked In Ads) and Funnel CRM systems.
• Familiarity with web development principles (HTML, CSS, JavaScript) and Content Management systems (Word Press) to collaborate effectively with technical teams.
• Certification in Google Analytics, Google Ads, or related platforms.
• Strong proficiency in data analytics tools such as Google Analytics, behavioral analytics, and predictive analytics platforms.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Strong project management…