SEO and CRO Manager

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At Will Scot, our team of nearly 5000+ people makes our company a Great Place to Work® and we believe our people are what give us a competitive advantage in the industry. Our differentiation begins with our values, which are lived through our employees and aligned to the needs of our customers and communities. From day one, we invest in your growth and your future, while giving back to the communities we serve.

Learn more about Will Scot and who we are, here .

As North America’s leading provider of complete temporary space solutions, we have helped customers across 260+ locations in the United States, Canada, and Mexico, get the innovative flexible workspace and portable storage solutions that are right for their timeline and their project, Right From the Start. Learn More .

We are seeking an experienced SEO and CRO Manager with a strong focus on data-driven decision-making to develop and execute our SEO roadmap and drive organic growth and conversions. The ideal candidate will have deep technical experience and will own execution of the SEO and CRO roadmaps to improve our website online visibility, organic search rankings, and goals to convert a higher rate of web visitors into orders and revenue.

This individual will report to the Director, SEO and will be responsible for analyzing and reporting on performance, and collaborating with cross-functional teams including Product, IT and Sales.

• Develop SEO and CRO
  
  Roadmap:

  Working alongside the Director, SEO and our Agency of Record, build comprehensive, data-driven SEO roadmap that aligns with business objectives, focusing on measurable improvements in organic traffic, keyword rankings, and conversions. Ensure alignment between SEM, SEO and other Paid Media efforts.

• Data Analysis and Reporting:

  Leverage advanced analytics tools (e.g., Google Analytics, SEMrush, Ahrefs, Google Search Console) to track key metrics, conduct in-depth performance analysis, and identify trends. Provide actionable insights that drive optimization efforts and demonstrate ROI.

• SEO Performance Dashboards:

  Create and manage real-time dashboards using tools like Google Data Studio, Tableau, or Power BI to continuously monitor SEO KPIs such as organic search traffic, rankings, click-through rates (CTR), conversion rates, and bounce rates. Deliver insights to key stakeholders regularly.

• Competitor and Market Analysis:

  Perform in-depth competitive analysis using data to benchmark performance, identify gaps in the market, and leverage opportunities to outperform competitors in organic search results.

• User and A/B Testing and Experimentation:

  Implement A/B tests and multivariate experiments to optimize SEO tactics such as meta titles, descriptions, page layouts, and content strategies. Use statistical data to measure the effectiveness of these experiments and refine strategies accordingly.

• Technical SEO and Site Audits:

  Conduct comprehensive technical audits to ensure the site meets best practices for SEO, including crawling and indexing, mobile optimization, site speed, and structured data. Work with development teams to fix technical issues and improve site architecture based on data insights.

• Automation and Scalability:

  Implement SEO automation tools and processes to streamline repetitive tasks like reporting, keyword tracking, and technical audits. Scale SEO initiatives across different regions or product lines using automated solutions.

• Keyword Research & Predictive Analysis:

  Use advanced keyword research techniques combined with forecasting and predictive analysis to uncover new ranking opportunities and inform content strategy. Track keyword performance to adjust tactics dynamically.

• Improve Domain Authority:

  Analyze and remove negative impacting backlinks. Acquire high-quality backlinks from reputable sources, which will boost your domain authority score.

• Content Optimization and Strategy:

  Analyze existing content to identify areas for optimization based on traffic data, engagement rates, and keyword targeting. Collaborate with content and creative teams including our marketing agency partners to create new…