Software Product Marketing Manager

Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast‑paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

As a Product Marketing Manager focused on Axon’s software portfolio, with initial emphasis on DEMS, AI, and productivity workflows, you will define how high impact software initiatives are positioned, launched, and adopted in market. You will focus on the highest‑impact initiatives, applying disciplined prioritization and scalable GTM frameworks to ensure clarity and consistency across a large and evolving roadmap. You will own execution for assigned launches and initiatives, while enabling Product – and field‑led motions for lower‑tier releases.

You will work closely with Product, Sales, Demand Generation, and Communications partners to bring new capabilities to market, support pipeline growth, and drive meaningful adoption across Axon’s software platform, the fastest‑growing part of the entire product portfolio.

• Develop positioning and messaging frameworks for high impact software initiatives, including DEMS and productivity workflows.
• Lead go‑to‑market planning and execution for launches, releases, and campaigns.
• Enable broader product releases through reusable frameworks and guidance.
• Create and maintain a focused set of high impact sales enablement assets, including pitch decks, battle cards, one‑pagers, and playbooks.
• Partner with Product to translate roadmap and technical capabilities into customer‑centric narratives.
• Gather and synthesize customer, sales, and market insights to inform messaging and GTM strategy.
• Support content development including case studies, web copy, and campaign messaging.
• Track performance and adoption metrics to refine and optimize GTM efforts.

• 5+ years of experience in product marketing or closely related roles.
• Experience marketing complex SaaS, platform, or workflow‑driven products.
• Strong written and verbal communication skills with executive‑level clarity.
• Proven ability to partner cross‑functionally and drive alignment.
• Analytical mindset with comfort using data to measure and improve outcomes.
• Alignment with Axon’s values:
  Aim Far, Win Right, Own It, Join Forces, Be Obsessed, Expect Candor.

You’ll leverage AI to support narrative development, competitor tracking, and persona‑based content iteration. AI tools will enable you to scale delivery, improve content quality, and deepen audience understanding.

• Aim Far – You define and communicate the future of digital evidence and records.
• Win Right – You advocate for solutions that serve both agencies and the public.
• Own It – You own GTM outcomes, clarity, and team performance.
• Join Forces – You collaborate with empathy, urgency, and clarity.
• Be Obsessed – You care about the workflows that power safer communities.
• Expect Candor – You deliver honest feedback and create strategic alignment.

• Deep dive into Axon’s software portfolio, with initial focus on DEMS AI, and productivity workflows, including customers, use cases, and existing GTM frameworks.
• Build relationships with Product, Sales, and Marketing partners across software teams.
• Understand prioritization model and where Product Marketing has full ownership vs enabling the product and sales teams.

• Own messaging or GTM execution for priority software initiatives, aligned to current business priorities.
• Deliver targeted improvements to sales enablement, positioning, or customer‑facing narratives.
• Apply scalable templates and frameworks to support product‑led releases.

• Lead GTM execution for high‑impact software launches and in‑market adoption efforts.
• Act as a trusted partner to…