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Ecommerce Lead
Job in
Scottsdale, Maricopa County, Arizona, 85261, USA
Listed on 2026-06-03
Listing for:
Bad Birdie
Full Time
position Listed on 2026-06-03
Job specializations:
-
IT/Tech
Ecommerce, Digital Marketing, SEO
Job Description & How to Apply Below
When Bad Birdie started, we gave golfers something they'd never seen before: a bold printed polo designed to disrupt tradition and invite more people into the game. Today, we're proud to create premium golf apparel that's colorful, confident, and playfully rebellious, built so every player can feel good and have a hell of a good time on the course. As we grow, we're committed to keeping that original energy alive, continuing to challenge what's possible in golf while respecting the game and welcoming everyone to play their way.
We started bold. We're staying bad. And we'll keep showing golfers what the game can be.
About The Role
Bad Birdie is growing fast, and the Ecommerce Lead is the person who makes sure our site converts at the rate the brand deserves. You will own the full buyer journey on our website from first click through checkout, with a prioritized CRO audit, a scoped A/B test backlog, and clear benchmarks waiting for you on day one. This is a high-ownership role on a small team, meaning your work is visible, your impact is real, and what you build directly determines how well our growth investments pay off.
What Success Looks Like
Within the first 3 to 6 months, success looks like:
- Conversion rate is measurably moving toward the 2.0% mark on existing traffic
- A structured A/B testing program is live, documented, and compounding winners
- Every product page meets launch standards: copy, imagery, metafields, SEO, and cross-sells all tight before go-live
- Site merchandising is current, seasonal, and owned without prompting
- A weekly CRO dashboard connects test results to revenue impact and is shared proactively
- Head of Ecommerce trusts the site is covered and is free to focus on strategy
Conversion Rate Optimization
- Own the full buyer journey: map how customers move from the landing page through checkout, find where they drop off, and fix it.
- Own where paid media and email traffic land. You decide the destination, and you make sure it converts.
- Own and execute the A/B testing roadmap using Shoplift, Intelligems, or your tool of choice. A prioritized backlog is already waiting for you.
- Analyze results with statistical rigor, document learnings, and compound winners into permanent site improvements.
- Close measurable CVR gaps across mobile, collection pages, PDPs, and the homepage systematically.
- Implement and manage heatmap and session recording tools to surface friction that analytics alone cannot show.
- Own Core Web Vitals and page speed. With 75%+ mobile traffic, every 100ms matters.
- Own the homepage, collection pages, and navigation. Keep them current, seasonal, and conversion-focused.
- Build and maintain collection sort logic, featured product placement, and seasonal merchandising, automated wherever possible.
- Optimize on-site search so customers find what they are looking for instantly.
- Own site structure and internal linking from an SEO perspective so collections, pages, and landing pages are crawlable and well-organized.
- Partner with brand and creative to make sure visual assets are earning their place on every page.
- Integrate UGC (reviews, customer photos) into product and collection pages. Our customers love the brand. Let them sell for us.
- Build and QA every new product page before it goes live: converting copy, imagery, variant setup, metafields, cross-sells, and structured data, all complete.
- Own on-page SEO for every product, collection, and landing page: titles, meta descriptions, heading structure, alt text, and schema, all tight and intentional.
- Own the product launch checklist from photography handoff through go-live.
- Implement size and fit guidance tooling to reduce returns and increase purchase confidence.
- Maintain product data hygiene: tags, collections, inventory visibility, and SEO metadata.
- Own the product data feed for Google Shopping, Meta catalog, and other shopping channels. Coordinate with the paid team to make sure feed attributes reflect what ads need.
- Own the full cart and checkout experience across all devices. Identify and remove friction at every step from add-to-cart…
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