Digital Marketing Specialist

Type

Mid-Level (2-3 years experience required)

This position will report to the Southwest Digital Marketing Manager on the Digital Marketing team, a part of the Trulieve Marketing department. Top-level duties include omni-channel marketing messaging deployments across email and text message marketing. CDP/CRM performance-based campaign management and reporting. Core duties include but are not limited to CDP Audience segmentation, developing buyer personas, customer journey implementation, geo-based store communications, product-based targeting, maintaining brand guidelines, and supporting in-market Marketing vendors.

• Execute daily customer-facing communications through the Customer Data Platform (CDP), including email and SMS campaigns.
• Manage CRM audience segmentation by leveraging behavioral, demographic, and psychographic data to ensure precise targeting across markets.
• Produce weekly reporting on CRM and marketing campaign performance, highlighting key insights and trends.
• Collaborate with cross‑functional teams to develop CRM communication strategies for email and SMS channels.
• Write compelling copy for subject lines, preview text, and SMS messages, aligned with brand voice and campaign objectives.
• Monitor and analyze campaign results to identify performance wins, optimization opportunities, and gaps in strategy.
• Build, implement, and maintain CRM automations and workflows to support lifecycle marketing and enhance customer

• Bachelor’s degree preferred:
  Marketing, Advertising, IT, or similar.
• Digital Marketing experience– 2-3 years.
• Flexibility of hours – nights and weekends.
• Technology proficiency preferred (CRM/ESP).
• Belief in relationship building and working as part of a team to achieve goals/results.
• Organized, responsible, and flexible in a fast-paced growth environment.

• 40 hours weekly with flexible hours depending on business needs.
• Must be available to work occasional evenings, weekends, and holidays.