PR and Brand Partnerships Manager

About Rancher Hat Bar

Rancher Hat Bar is a fast-growing brand focused on building meaningful connections with our audience and partners. We’re looking for a strategic, relationship-driven PR & Brand Partnerships Manager to elevate our public presence and expand impactful collaborations.

PR & Brand Partnerships Manager

Location: HQ - Scottsdale, Arizona

Department: Marketing

Employment Type: Full-Time

The PR & Brand Partnerships Manager will lead earned media strategy and cultivate high-value brand collaborations that increase awareness, credibility, and revenue. This role requires strong storytelling skills, media relationships, negotiation experience, and a keen understanding of brand alignment.

• Develop and execute comprehensive PR strategies aligned with brand growth goals
• Build and maintain relationships with editors, journalists, stylists, producers, and influencers
• Draft press releases, media pitches, briefing materials, and executive talking points
• Secure press coverage across digital, print, podcast, and broadcast channels
• Oversee product seeding strategy and gifting initiatives
• Monitor media coverage, sentiment, and performance metrics
• Manage agency relationships

• Identify, pitch, and secure strategic brand collaborations aligned with company growth initiatives
• Develop co-branded campaigns, product collaborations, affiliate programs, and experiential partnerships
• Lead outreach and relationship management with brand marketing teams and decision-makers
• Negotiate partnership terms including deliverables, budgets, timelines, and cross-promotional assets
• Draft partnership briefs, proposals, and recaps
• Create integrated marketing plans to amplify partnerships across PR, social, email, and paid channels
• Manage contract execution and ensure deliverables are met by both parties
• Track KPIs including reach, engagement, revenue contribution, earned media value, and ROI
• Maintain a robust pipeline of prospective partners across relevant industries
• Identify white space opportunities for unexpected, culturally relevant collaborations
• Develop long-term strategic alliances vs. one-off campaigns

• Support planning and execution of large-scale influencer events, press previews, brand trips, and experiential activations
• Assist in influencer guest list strategy, tiering, and outreach
• Coordinate event logistics including travel, gifting, run-of-show, and on-site brand moments
• Manage influencer contracts and content deliverables tied to events
• Partner with creative and production teams to ensure visually impactful, shareable experiences
• Oversee real-time content capture and amplification strategy during events
• Track and report on post-event metrics including impressions, engagement, earned media, and sales impact
• Build long-term influencer relationships beyond one-time activations

• 2-4+ years of experience in PR, brand partnerships, or influencer marketing
• Proven track record securing media placements and executing partnerships
• Strong existing media and/or brand relationship network
• Excellent written and verbal communication skills
• Negotiation and contract experience
• Highly organized with strong project management skills
• Experience using media monitoring and CRM tools preferred

• A strategic thinker who can also execute flawlessly
• A natural relationship builder and confident communicator
• Results-driven with strong business acumen
• Creative storyteller who understands brand voice and positioning

• Competitive salary based on experience
• Performance bonuses
• Health benefits

Please submit your resume along with a brief cover letter highlighting:

• One PR win you’re proud of
• One brand partnership you led and its impact