Senior Manager of Search Engine Marketing

At Will Scot, our team of nearly 5000+ people makes our company a Great Place to Work and we believe our people are what give us a competitive advantage in the industry. Our differentiation begins with our values, which are lived through our employees and aligned to the needs of our customers and communities. From day one, we invest in your growth and your future, while giving back to the communities we serve.

Learn more about Will Scot and who we are. As North America’s leading provider of complete temporary space solutions, we have helped customers across 260+ locations in the United States, Canada, and Mexico, get the innovative flexible workspace and portable storage solutions that are right for their timeline and their project, Right From the Start.

We are seeking a dynamic and experienced strategic SEM lead to manage our significant Paid Search Marketing budget. This role is responsible for developing and executing Paid Search strategies that drive learning and contribute directly to lead quantity and quality resulting in orders and revenue. The role combines strategic planning, hands on campaign management, and potential 3rd party agency leadership. Experience with multiple Search Engine platforms include both traditional search engines like Google and Bing as well emerging AI-first search engines including Perpleixty, Open AI/Chat GPT, Microsoft Copilot, etc.

You will be part of a broader Demand Generation team responsible for driving leads across multiple channels including:

• Website
• Organic Search
• Paid Search
• Email/SMS
• Digital Display
• Social/PR
• Events/Conferences

The ideal candidate will have experience leading SEM for a business and/or as part of a media agency. The focus on data-driven insights and SEM best practices is key. Being a collaborative partner with others on the Demand Gen team as well as Channel experts/leads, especially Organic Search, will ensure a consistent and integrated demand framework

• Strategic Development:
  Create and implement paid search strategies aligned with business objectives and demand gen goals
• Strategic Development:
  Identify growth opportunities and emerging trends in SEM, including AI-driven automation and campaign orchestration
• Strategic Development:
  Ensure optimization across the entire SEM journey from Keywords to ad copy to destination pages
• Strategic Development:
  Work closely with the Organic Search lead to ensure cross-functional learning and insights are applied across both Paid and Organic search
• Campaign Management:
  Oversee end-to-end execution: keyword research, ad copywriting, bidding strategies, audience targeting, and landing page optimization
• Campaign Management:
  Manage large-scale budgets to maximize ROI and meet CPA/CAC targets
• Performance Analysis & Optimization:
  Monitor and analyze campaign performance, providing actionable insights and recommendations
• Performance Analysis & Optimization:
  Develop testing frameworks (A/B tests) to improve ad copy, bidding, and landing page performance
• Cross-Functional Collaboration:
  
  Work closely with analytics, SEO, creative, and other media teams to ensure integrated strategies
• Cross-Functional Collaboration:
  
  Communicate performance and strategy clearly to stakeholders, including senior leadership
• Team/Discipline Leadership:
  Mentor and lead paid search specialists, fostering innovation and continuous learning

Required

Education and Experience:

• Bachelor’s degree in marketing or related fields
• 4-6+ years of experience managing SEM campaigns on Google and/or Bing
• Expertise in Google Ads, Microsoft Ads, Google Analytics, and bid management tools (e.g., Search ads 360)
• Strong analytical skills with proficiency in Excel and/or Tableau
• Excellent communications and presentation skills
• Ability to manage competing priorities and delivers results in a fast-paced environment

Preferred Attributes:

• Experience with AI-driven campaign optimization and automation
• Proven ability to manage large budgets and forecast performance
• Leadership experience in mentoring and developing team members
• Experience leading 3rd party SEM/PPC agencies executing on strategic plans

Abil…