Creative Strategist

Paid Creative Strategist

WMP Eyewear is a fast-growing DTC eyewear brand where paid media is a core growth driver. We’re looking for a Paid Creative Strategist to own paid creative performance across Meta, Tik Tok, and Google — from concept through iteration.

This role is for someone who deeply understands hooks, copy, and creative testing inside modern ad algorithms and knows how to turn insights into high-performing ads.

• Hook iteration and messaging strategy for paid ads
• Select, prioritize, and refine paid ad concepts based on performance and testing strategy
• Create clear ad iteration briefs for graphic designers and content creators
• Review and refine paid creative in partnership with the Creative Manager
• Own paid creative direction across Meta, Tik Tok, and Google
• Continuously test, learn, and iterate to improve performance

• Extremely strong copywriter: hooks, headlines, and angles are a core strength
• Proven
• Deep understanding of Meta ads and how the Meta algorithm works
• Hands‑on experience creating and iterating paid creative (not just managing agencies)
• Strong creative judgment with a performance mindset
• Comfortable moving fast, testing often, and making data‑informed decisions

This role has real ownership and real impact. You’ll sit at the intersection of creative and performance and directly influence growth.

• Opportunities for career growth and development – we’re growing very quickly!
• Flexible schedule : 8‑hour shift (choose your start time & end time: 8:00–4:00, 8:30–4:30, or 9:00–5:00)
• Friday Flex – We wrap up an hour early on Fridays so you can enjoy a little extra weekend time.
• Comprehensive medical, dental, and vision insurance
• Generous PTO, plus extra Birthday & Anniversary PTO and 11 paid holidays
• A complimentary pair of sunglasses every month

Seniority Level: Mid‑Senior level

Employment Type:

Job Function – Marketing, Retail Apparel and Fashion