Marketing Messaging Manager​/Specialist

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website;

Requisition : 18404

Remote Work Available: No

Job Title: Marketing Messaging Specialist

Department: Marketing

Reports to: Senior State Marketing Manager, Arizona

FLSA Status: Regular-Exempt

Salary: Negotiable

Location: Scottsdale, Arizona

The Marketing Messaging Manager – Arizona is responsible for translating state marketing strategy into clear, compelling, and high-performing customer communications across all channels. Reporting to the Senior State Marketing Manager, this role owns the end-to-end execution and optimization of messaging to drive traffic, revenue, and customer engagement. This role leads the development and deployment of integrated, omnichannel communication plans across email, SMS, website, retail digital screens, and in-store signage.

The Marketing Messaging Manager ensures that all communications are aligned to state priorities, consistent across touchpoints, and executed with excellence. Serving as the day-to-day owner of campaign execution, this individual partners closely with digital, creative, retail and cross‑functional teams to bring campaigns to life. They are responsible for briefing creative, guiding execution, ensuring accuracy and compliance, and optimizing performance based on data and insights.

The ideal candidate is highly organized, detail‑oriented, and performance‑driven, with the ability to manage multiple priorities in a fast‑paced environment while continuously improving marketing effectiveness.

• Translate state marketing strategy, promotional calendar, and business priorities into integrated communication plans
• Build and manage daily, weekly, and monthly messaging calendars across all owned channels (email, SMS, website, retail screens, in‑store signage, etc.)
• Ensure message consistency and clarity across all customer touchpoints
• Execute communications for key campaigns, product launches, activations, and revenue‑driving moments (e.g., 420, 710, holidays)

• Own the end‑to‑end execution of marketing communications campaigns, from briefing through deployment
• Develop clear, strategic creative briefs that translate business objectives into actionable direction
• Partner with internal creative teams and external agencies to develop on‑brand, high‑performing assets
• Collaborate with digital marketing teams to build, QA and deploy campaigns across channels
• Ensure accuracy, compliance, and on‑time execution of all communications

• Serve as the day‑to‑day lead for marketing communications execution, ensuring alignment across cross‑functional teams
• Partner with digital marketing, brand, merchandising, retail, production, and compliance teams to support campaign execution
• Provide clear communication and guidance to retail teams on campaign messaging and priorities
• Lead weekly WIP meetings to track timelines, surface risks, and ensure on‑time delivery
• Escalate risks, tradeoffs, and key decisions to the Senior State Marketing Manager as needed

• Monitor and report on campaign and channel performance, including engagement, conversion, and revenue impact
• Analyze customer data and campaign results to identify insights and optimization opportunities
• Partner with digital teams to develop and execute testing strategies (A/B testing, segmentation, timing, channel mix)
• Continuously refine messaging, cadence, and channel approach to improve performance and efficiency
• Conduct…