Green Grass Sales Director

About Us

When Bad Birdie started, we gave golfers something they'd never seen before: a bold printed polo designed to disrupt tradition and invite more people into the game. Today, we're proud to create premium golf apparel that's colorful, confident, and playfully rebellious, built so every player can feel good and have a hell of a good time on the course. As we grow, we're committed to keeping that original energy alive, continuing to challenge what's possible in golf while respecting the game and welcoming everyone to play their way.

We started bold. We're staying bad. And we'll keep showing golfers what the game can be.

When Bad Birdie started, we gave golfers something they'd never seen before: a bold printed polo designed to disrupt tradition and invite more people into the game. Today, we're proud to create premium golf apparel that's colorful, confident, and playfully rebellious, built so every player can feel good and have a hell of a good time on the course. As we grow, we're committed to keeping that original energy alive, continuing to challenge what's possible in golf while respecting the game and welcoming everyone to play their way.

We started bold. We're staying bad. And we'll keep showing golfers what the game can be.

We're seeking a driven Sales Director to lead Green Grass's on-course apparel business across two high-profile channels: the Green Grass channel and the PGA Tour. The ideal candidate thrives in a fast-moving, relationship-driven environment - equally comfortable coaching a field sales team on the road and managing the commercial details of a Tour event. You'll own team performance, budget tracking, business projections, and day-to-day coaching across both pillars, while building the key account relationships that grow the Green Grass brand at every level of the game.

Reports to:

Head of Sales

Location:

Scottsdale, AZ HQ

Schedule:

Full-time, on-site

Within the first 3-6 months, success looks like:

• A prioritized account map is live: top-tier green grass doors, target resorts, and management groups ranked by revenue potential, with a clear plan and call cadence for each.
• Sell-in for the next seasonal line is locked at your target accounts. Line reviews completed, orders booked, and ship windows confirmed in partnership with planning.
• Tour event operations have been assessed firsthand. Logistics, assortment, and sell-through processes are understood and improvement opportunities are already in motion.
• A regular rhythm of tournament and head pro programming is calendared at our top doors and tied to sell-through reporting.
• Key relationships management group contacts are established and active.
• Reps are aligned on expectations. CRM hygiene is clean, call and zone cadences are set, and pipeline accountability is in motion.
• New door strategy is live and producing results. Private clubs, daily-fee courses, resorts, and management group accounts are being prospected with a clear and repeatable playbook.
• Pre-book and at-once selling strategies are being coached consistently and showing up in sell-through performance.
• The Green Grass sales budget and seasonal forecast are tracked, accurate, and delivered to leadership on a predictable schedule.
• Leadership can ask where the Green Grass business stands at any moment and get a clear, confident answer without prep.
• At least one new strategic partnership, management group, resort chain, or regional PGA section is signed and generating revenue.

• Lead, coach, and develop a team of outside field reps and inside sales reps across the on-course channel.
• Set performance expectations; conduct regular one-on-ones, ride-alongs, and performance check-ins.
• Manage…