Senior Vice President, Commercial Partnerships

Barrett-Jackson is seeking a visionary and results-driven Senior Vice President of Commercial Partnerships to spearhead its revenue-generating commercial ecosystem. In this executive role, the candidate will be responsible for establishing and overseeing strategic partnerships and sponsorship programs that enhance the premium automotive lifestyle event experience.

Barrett-Jackson is seeking a visionary and results-driven Senior Vice President of Commercial Partnerships to spearhead its revenue-generating commercial ecosystem. In this executive role, the candidate will be responsible for establishing and overseeing strategic partnerships and sponsorship programs that enhance the premium automotive lifestyle event experience. The Senior Vice President will drive revenue growth by developing and managing partnerships with automotive brands, financial services, insurance providers, aftermarket manufacturers, lifestyle companies, media outlets, and other aligned organizations.

The role will involve developing a commercial strategy leveraging industry data, AI, market analysis, and digital tools. The strategy core focus will be to identify, secure, and activate partnerships and sponsor ships to upscale and innovate BJAC events.

• Team Leadership:
  Build, mentor, and lead a high-performing team of partnership managers, account executives, and activation specialists.
• Strategy Development:
  Design and execute data-driven strategies using AI, advanced analytics, market intelligence, and predictive modeling to identify, prioritize, and secure high value partnerships and sponsor ships.
• Strategic Partnership Development:
  Identify, negotiate, and close multi-year commercial partnerships across various categories, including insurance, automotive financial services, luxury brands, technology, and other strategic collaborators aligned with Barrett-Jackson's audience, values, goals, and objectives.
• Sponsorship Sales & Activation:
  Lead the full sales cycle for title, presenting, category sponsor ships, and oversee activations that deliver measurable ROI while enhancing BJACs digital content and experience.
• Exhibitor Marketplace Leadership:
  Lead the strategy, sales, and operations for the Exhibitor Marketplace at all Barrett-Jackson auctions, growing participation from automotive suppliers, art dealers, apparel brands, collectibles, consumer goods vendors, and other businesses that add value to the BJAC event experience.
• Revenue Growth & Forecasting:
  Own revenue targets across partnership verticals, sponsor ships, and exhibitor sales. Manage budgets, forecasts, and performance metrics using data and AI tools.
• Event Integration & Innovation:
  Collaborate with marketing, operations, production, consignment, and technology departments to seamlessly integrate partners into live auctions, special events, the digital platforms, and broadcast programming for maximum visibility and impact.
• Relationship Management:
  Cultivate and maintain executive level relationships with key partners. Ensure high levels of satisfaction through exceptional service, customized solutions, and successful activations.
• Market Intelligence & Digital Leadership:
  Stay ahead of industry trends with special attention to automotive, luxury goods, financial services, and live events. Leverage AI, data analytics, and digital tools to uncover new partnership verticals and innovative revenue opportunities.
• Compliance & Negotiation:
  Oversee contract negotiations, legal reviews, and fulfillment to ensure alignment with Barrett-Jackson's brand standards and business goals.

• Experience:
  
  10+ years of progressive leadership in commercial partnerships, sponsorship sales, or business development,…