Manager of Membership

• Build and grow PAFA's membership program.
• Develop acquisition, renewal, upgrade, retention and reactivation plans.
• Create a compelling membership value proposition.
• Evaluate membership levels, benefits, pricing and promotions.
• Continuously improve the member experience.

• Manage acquisition, onboarding, benefit fulfillment, renewals, upgrades and lapsed member recovery.
• Develop campaigns that drive repeat visitation and engagement.
• Partner with Marketing on print and digital communications.

• Build systems, workflows and documentation.
• Oversee processing, fulfillment and customer service.
• Serve as institutional expert for membership functionality in CRM and ACME.
• Maintain accurate records, reporting and reconciliation.

• Develop dashboards and KPIs.
• Track revenue, retention, acquisition, visitation and engagement.
• Analyze trends and recommend improvements.
• Partner with Visitor Experience, Marketing, Development, Finance, Retail, Programs and Exhibitions to integrate membership throughout the visitor experience.
• Track budget performance and ROI.
• Identify opportunities to grow earned revenue.

Greater Philadelphia Cultural Alliance
The Philadelphia Building
1315 Walnut Street, Suite 1101
Philadelphia, PA 19107
email: info