Territory Representative

About Abby Care:

Making family care possible. At Abby Care, we are tackling one of the most important and unsolved challenges of our time: family caregiving. Over 50 million Americans are family caregivers for loved ones without pay, tools, or support. Our mission is clear and ambitious: to train and employ family caregivers so they can get paid for the care they already provide at home.

Abby Care is building a tech-powered, family-first care platform to efficiently deliver care, improve health outcomes, and provide the best-in-class experience nationwide. We are rapidly expanding our mission and looking for passionate team members to join. Abby Care has partnered with leading insurance plans, healthcare providers, and community organizations. We’re supported by top, mission-driven VCs to empower families throughout the country.

We are looking for a Clinical Seller to join us as a Territory Representative. This is a Full-Time opportunity based in the Greater Philadelphia Area (Not City Center). This is a quota-carrying sales position responsible for owning a specific territory and driving predictable referral volume. You will be expected to own your territory, building high-leverage relationships with Case Management Agencies, Primary Care Physicians, Therapy Clinics, etc.

Your job is to install Abby Care as the default referral protocol for these providers.

• New Provider Acquisition

  • Own the full sales cycle from initial outreach through provider commitment through Qualified Lead processing
  • Engage physicians, administrators and clinical decision makers to drive adoption
  • Navigate clinical objections, compliance considerations and operational workflows
  • Convert qualified leads into signed participation

• Pipeline & Execution

  • Maintain a clean, accurate pipeline in Salesforce
  • Prioritize high-intent providers - progress & nurture them
  • Forecast accurately and consistently against quota
  • Partner with internal teams to ensure smooth activation and onboarding

• Market & Account Focus

  • Focus on providers, pediatrics, therapists, specialists, case management companies and other clinical practices within assigned territories
  • Execute targeted outbound strategies

Conversion & Funnel Health KPIs

These tell you whether execution is actually working

• Average days from first contact to first lead
• Drop off rate by funnel stage
• Lead -> FSA conversion rate
• FSA -> SOC rate

These are guardrails, not the goal, but matter early.

• Meaningful provider conversations per week
• Qualified meetings held
• Decision-maker engagement rate
• Touches per FSA (benchmarking efficiency)
• Penetration rate within assigned territory
• Share of target accounts contacted

These are expectations, not comp drivers, but enforce standards.

• Salesforce hygiene score (fields complete, notes logged)
• On-time forecast submissions
• Attendance and preparedness for pipeline reviews
• Coaching action plan completion

These directly tie to quota and variable comp.

• Qualified Leads
• Net new activated providers
• FSAs Signed
• Monthly quota attainment (% to plan)

• Must currently reside in Greater Philadelphia Area (Not City Center)
• Valid Driver's License
• 3+ Years of Closing
  
  Experience:
  
  Proven track record in Home Health, Hospice, Pharma, or Med Device sales.
• Clinical Fluency:
  Ability to speak the language of a Case Manager (Prior Auth, Acuity, Recertification, ADLs).
• Salesforce Native:
  You live in the CRM. You understand that "if it isn't in Salesforce, it didn't happen."
• A Bachelor's Degree or equivalent experience in a related field
• This role will require travel between provider office locations and meetings. Requires ability to work in a fast‑paced environment with occasional extended hours.