Content Adoption & Lead, Senior Manager

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- New York
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- Illinois
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** ROLE SUMMARY
** The Content Adoption & Experience Lead is a Senior Manager
-level role within Pfizer's AIA Strategy & Operations function, sitting within the Change Deployment & Adoption team reporting to the Change Deployment & Adoption Lead. This role is the dedicated change, adoption, and training owner for all AI-led initiatives impacting content creation, management, and distribution workflows across commercial audiences. Content represents a foundational and high-volume workflow within Pfizer's commercial operation — spanning field-facing materials, promotional assets, medical and scientific content, and digital channel outputs — and the adoption of AI-powered content capabilities requires careful change orchestration, audience-specific enablement, and sustained engagement with content owners, reviewers, and approvers.

The role owns the full lifecycle of change and adoption for content-related AI initiatives: from strategy and stakeholder engagement through to training design, deployment, measurement, and continuous improvement — all grounded in a deep understanding of how content colleagues and commercial teams actually create, manage, and distribute content today.  
** KEY RESPONSIBILITIES*
* ** 1.  Content Change Strategy & Deployment*
* * Define and own the change management and adoption strategy for all AI-led initiatives impacting content workflows and content-producing audiences, aligned to the enterprise AI Adoption framework led by the Change Deployment & Adoption Lead
* Develop comprehensive change management and communication plans that ensure clarity of understanding across all content stakeholders in relation to AI-led changes to content creation processes, systems, review and approval workflows, and ways of working
* Tailor the overarching AI Adoption framework to reflect the unique needs, content workflows, regulatory and compliance considerations, and priorities of content-producing audiences
* Develop standard change management and communication approaches to engage all necessary stakeholders within content teams to successfully roll out new AI-powered content tools, processes, and changes to existing ways of working
* Use optimal ways to engage content leadership and content owners to role model and champion new AI-led content initiatives
* Proactively identify acute and/or systemic change management and communication issues within content populations and manage effectively to resolution
* Feed change signals, adoption barriers, and lessons learned back to the Change Deployment & Adoption Lead to inform enterprise-wide strategy improvement
** 2.  Stakeholder Engagement & Activation*
* * Build and maintain deep, trusted relationships with content leadership, commercial operations leads, and BU Leads to understand audience-specific readiness, concerns, and priorities around AI-powered content capabilities
* Orchestrate closely with AI product owners to ensure activation engagements for content audiences are aligned to product capabilities, roadmap timing, and launch readiness
* Partner with the Commercial AIA Lead and BU Leads to obtain ongoing feedback on AI content program performance and channel insights back to product teams
* Design and execute stakeholder engagement approaches that build awareness, willingness, and capability to adopt AI content tools across content-producing populations
* Identify and develop content change champions at functional leadership and team levels to amplify adoption efforts across geographies and business units
* Represent content audience needs in cross-functional forums, ensuring content-specific considerations — including review, approval, and compliance workflows — are incorporated into AI product design and rollout…