Vice President, Point of Care

Overview

The Point of Care (POC) team leads the development, growth, and execution of Publicis Health Media's Point of Care offering. The team is responsible for advancing channel strategy, marketplace partnerships, innovation, activation excellence, and education across the organization to ensure clients have access to best‑in‑class healthcare media solutions.

The Vice President, Point of Care Strategy & Partnerships serves as the agency's senior Point of Care subject matter expert, responsible for advancing Point of Care strategy, partnerships, marketplace innovation, and activation across the Publicis Health portfolio.

This role leads a team of Point of Care specialists while partnering closely with client, investment, analytics, partnership, and activation teams to develop scalable solutions, drive marketplace leadership, and deliver innovative healthcare media opportunities for clients. The VP is responsible for channel vision, partner relationships, team development, operational excellence, and continued growth of the Point of Care offering.

• Define and evolve PHM's Point of Care vision, strategy, and marketplace positioning
• Develop channel POVs, investment frameworks, and best practices
• Monitor industry trends, technologies, and emerging opportunities within the Point of Care ecosystem
• Serve as the senior escalation point for Point of Care strategy and marketplace issues
• Drive innovation through new investment opportunities, processes, and solutions

• Build and maintain strategic relationships with Point of Care publishers, networks, and healthcare media partners
• Collaborate with Partnership, PMX, and APEX teams to develop differentiated offerings and commercial opportunities
• Evaluate partnership opportunities, negotiations, and marketplace investments
• Ensure clients have access to leading Point of Care solutions and capabilities
• Represent PHM externally as a Point of Care thought leader through industry participation, events, and marketplace engagement

• Consult on key client initiatives and integrated healthcare media strategies
• Support new business efforts and organic growth opportunities
• Develop channel education, case studies, benchmarks, and learning agendas
• Provide ongoing marketplace intelligence, trends, and recommendations to internal teams and clients
• Create and maintain Point of Care educational resources and training programs

• Lead, mentor, and develop a team of Directors, Associate Directors, and Supervisors
• Drive staffing, resource planning, and team performance
• Establish clear goals, expectations, and development plans for team members
• Foster a collaborative, high‑performing team culture
• Provide regular coaching, feedback, and career development support

• Establish scalable processes and workflows across Point of Care planning and activation
• Ensure adherence to operational standards, contracts, and marketplace guidelines
• Drive efficiencies and consistency across client engagements
• Partner with cross‑functional teams to improve ways of working and operational effectiveness
• Lead special projects and strategic initiatives as needed

• Deep expertise in the Point of Care media landscape, including provider networks, health systems, publishers, and emerging healthcare media opportunities
• Strong understanding of healthcare marketing, pharmaceutical regulations, and HCP/patient engagement strategies
• Knowledge of marketplace negotiations, partnership structures, and investment strategies
• Ability to translate client business objectives into effective Point of Care media solutions
• Strong understanding of agency operations, financial management, and cross‑functional collaboration

• 12+ years of experience in healthcare media, partnerships, marketplace strategy, channel strategy, media planning, or media investment
• Significant experience within Point of Care, HCP marketing, healthcare media, retail media, or related healthcare advertising channels
• Proven experience leading teams and cross‑functional initiatives
• Strong client leadership,…