Manager, Brand Strategy

Overview

A new role within Brand Strategy exists for a manager-level strategist who can help the agency and brand teams demonstrate a deeper understanding of customers (whether HCP or consumer) through retrieval and analysis of quantitative and qualitative data on insights, media usage, treatment and lifestyle habits, prescribing, referring, and general health behaviors, and then translate those experiences into strategic recommendations for our clients.

Brand Strategy is the group the agency relies on for intimate knowledge of the target audience: what interests and motivates them, where they go for information, how they react to communications, what the journey is that leads them to prescribe, recommend, ask for, or purchase a product, and continue doing so over the long term. Brand Strategy is the "voice of the customer" within the agency.

The team is expected to use this knowledge to create short and long‑term strategies for how those target audiences and our clients’ brands can best interact.

• Create and evaluate HCP and consumer research, both qualitative and quantitative, and identify and extract interesting patterns from relevant data.
• Utilize research learnings to develop insights about target audiences that will inform Creative Briefs and short and long-term brand strategy.
• Help lead in the development and creation of Creative Briefs and oversee the strategic pull‑through of the work.
• Help lead in the creation and facilitation of workshops.
• Create clear and strategic presentations.
• Understand how our targets interact with the media universe, and leverage that into our HCP or consumer strategy.
• Work with other Brand Strategists to develop a comprehensive picture of target behavior.

• Great interpersonal skills.
• Superb and persuasive communication skills, both written and verbal.
• Adept at storytelling and presenting.
• Able to simplify and clarify complex concepts.
• Excellent analytical skills.
• Collaborative approach.
• Creative thinker.
• 3–6 years of relevant work experience in strategy, research, or a related agency/product field (degree in social sciences preferred but not required).
• Ideal candidate will have a combination of healthcare (HCP & consumer) and general agency experience.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent. The benefits package includes medical coverage, dental, vision, disability, 401(k), parental and family care leave, family‑forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $81,225.00 – $ annually. This range is the pay the Company believes it will offer for this position; it may be adjusted based on the applicant’s skills, qualifications, and experience. The Company reserves the right to modify this pay range at any time.

All your information will be kept confidential according to EEO guidelines. If you require accommodation or assistance with the application or onboarding process, please contact