Marketing Manager
Job in
Scranton, Lackawanna County, Pennsylvania, 18512, USA
Listed on 2026-07-01
Listing for:
Eurofins
Full Time
position Listed on 2026-07-01
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Manager, Marketing Communications, Marketing Strategy
Job Description & How to Apply Below
Marketing Manager – Digital Presence Lead
Eurofins PSS Insourcing has an exciting and rewarding opportunity for a Marketing Manager to join our team.
The Marketing Manager will oversee driving digital innovation, the creation of robust content strategies and lead generation methods, and leading high‑impact website transformation.
Responsibilities- Own the end‑to‑end transition of our website and country sites
- Define site architecture, taxonomy, and content strategy
- Write and optimize SEO‑driven web content and metadata
- Design and build pages in Umbraco CMS (v13)
- Manage redirects, analytics, and post‑launch optimization
- Partner with global teams on campaign URL updates and site governance
- Support launch and hypercare phase troubleshooting
- Plan and execute integrated marketing campaigns (digital & traditional)
- Own content strategy across web, blogs, and social media
- Create compelling sales and promotional collateral
- Analyze campaign performance and optimize strategies
- Support conferences, trade shows, and brand promotions
- Work cross‑functionally with global marketing and leadership teams
- Align campaigns with corporate branding and messaging
- Partner with country site owners to scale content internationally
- Contribute to a strong, consistent global brand identity for Eurofins PSS
- Bachelor’s degree in Marketing, Communications, or related field
- Minimum 5 years of business‑to‑business professional services marketing experience
- Proficiency in marketing tools and platforms
- Proficient communication skills (both verbal and written)
- Experience developing social media campaigns generating leads
- Highly organized with excellent time management skills
- Creative mindset
- Ability to travel up to 25%
- Experience with and/or knowledge of an in sourcing model and/or recruiting services
- Knowledge of and/or experience working in the life sciences industry
- Direct sales lead generation experience
- Knowledge of MS CRM
The position is full‑time, Monday‑Friday, 8 a.m.–5 p.m., with overtime as needed.
Benefits- Excellent full‑time benefits including comprehensive medical coverage, dental, and vision options
- Life and disability insurance
- 401(k) with company match
- Paid vacation and holidays
Eurofins USA Bio Pharma Services is a Disabled and Veteran Equal Employment Opportunity employer.
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