Sales & Marketing Specialist

Job Summary:

We are looking for a creative and energetic Sales & Marketing Specialist with excellent communication and organizational skills.

The Sales & Marketing Specialist will focus on a broad range of marketing activities working with our content, design, sales, and management teams. The ideal candidate will manage and execute automated marketing campaigns, qualify inbound leads for sales, develop content and collaborate with our overall marketing team in other areas as defined below.

The Sales & Marketing Specialist will join our dynamic and award-winning team and will be responsible for blending traditional B2B and digital marketing tactics towards measurable goals.

This position will be responsible for marketing our products into public sector organizations within the US and Canada.

Job Description:

Job Summary:

We are looking for a creative and energetic Sales & Marketing Specialist with excellent communication and organizational skills.

The Sales & Marketing Specialist will focus on a broad range of marketing activities working with our content, design, sales, and management teams. The ideal candidate will manage and execute automated marketing campaigns, qualify inbound leads for sales, develop content and collaborate with our overall marketing team in other areas as defined below.

The Sales & Marketing Specialist will join our dynamic and award-winning team and will be responsible for blending traditional B2B and digital marketing tactics towards measurable goals.

This position will be responsible for marketing our products into public sector organizations within the US and Canada.

Essential Duties and Responsibilities:

Nurture leads through the sales cycle using Marketo and Salesforce, including organizing and executing email campaigns with a timeline of content and impactful calls-to-action

Coordinate trade show participation, including timelines, registration, booth logistics, sponsorship deliverables, shipping, staffing schedules, pre-event promotion, and post-event follow-up Support planning and execution of major customer and industry events, including Asset Works Academy, user conferences, customer meetings, and regional events

Develop and manage event project plans, timelines, task lists, and cross-functional communications to ensure deliverables stay on track

Prepare and organize event materials, including booth assets, signage, collateral, presentations, attendee lists, promotional items, and digital follow-up content

Manage webinar calendar and promotion plan with stakeholders, including content specialists and subject matter experts

Research and develop industry thought leadership content, including blogs, white papers, infographics, and videos

Act as lead on all website inquiries, responding to contact requests and real-time website interactions in a timely and efficient manner

Develop relevant and meaningful value-proposition messaging for technology products and services

Manage customer newsletter calendar and deploy customer communications in collaboration with product team Manage and prepare lead lists from trade show and digital advertising programs

Perform market research to support growth of initiative products and emerging markets, this may include direct outreach, if needed

Assign qualified leads to outside sales in Salesforce based on territory and product interest

Provide analytics on campaign performance using Marketo analytics tools

Collaborate with marketing and sales leadership to identify the most appropriate methods for distributing content

Assist with non-digital marketing activities as needed, including annual Asset Works Academy users conference and promotion of trade shows and customer events

Proactively source new prospective opportunities through AI-driven business development, clearly outlining account snapshots, buying signals, key stakeholders, strategic priorities, potential entry points, and fit assessment against our ideal customer profile (ICP)
Requirements:

The ideal candidate will possess a Bachelor’s degree from an accredited college or university with a major in Marketing, Communications, or Business Management preferred. The position requires:3-5 years of…