Manager of Digital Strategy & Brand Engagement Business and Financial Operations – Division

The Division of Student Affairs seeks a Manager of Digital Strategy & Brand Engagement to serve as a strategic business partner responsible for the marketing and communication functions across the Business and Financial Operations (BFO) units. Reporting to the Associate Vice President for Business & Financial Operations, you will contribute through leadership of the integrated marketing strategy for our high-impact units:
Housing Services, Dining Services, Facilities & Space Planning, Conference & Event Services, and Pre-College Programs. This role offers the chance to manage a diverse portfolio, use cutting-edge analytics, and directly influence student life at Carnegie Mellon University. Working in close partnership with BFO leadership and in direct consultation with University Communications and Marketing for brand compliance and marketing project support and execution, the Manager of Digital Strategy & Brand Engagement is responsible for overseeing the development, implementation, and execution of strategic marketing and communication plans that promote and support a diverse portfolio of programs and services that enhance the student experience and stakeholder engagement.

This includes the creation and coordination of all digital marketing projects, campaigns, and outreach events (e.g., housing application periods and room selection, meal plans, nutritional education, and summer programming). Additionally, the Manager of Digital Strategy & Brand Engagement is charged with maintaining brand consistency, driving customer engagement, and utilizing data analytics to optimize campaign performance. This role also consults with Student Affairs Marketing & Communications to ensure alignment with divisional and central efforts.

Core responsibilities include:

• Strategic Marketing and Planning: Plan, implement, and execute both long- and short-term marketing strategies, including campaign management, for Student Affairs’ BFO units, done in consultation and partnership with the respective department heads.
• Brand Storytelling & Multimedia Design: Create compelling visual and video content that captures the CMU student life and stakeholder experience. Ensure all production adheres to the highest university brand and accessibility standards.
• Digital and Social Media Management: Develop, schedule, and manage social media content creation and engagement strategies across platforms (e.g., Instagram). Maintain and update departmental websites and apps to ensure accurate, user-friendly, and engaging content.
• Vendor and Stakeholder Management: Manage relationships with external partners like graphic designers and printers. Collaborate with internal leadership and external partners to support major events and promotional campaigns.
• Data-Driven Performance & ROI: Establish and manage key performance indicators (KPIs) and utilize advanced analytics tools (e.g., Google Analytics, social listening) to quantify campaign effectiveness and provide actionable insights for leadership and input to revenue forecasting.
• Digital Content Oversight: Oversee the social media content calendar, coordinate the design and production of visual assets, and manage email communication to current and prospective residents.
• Website and Copywriting: Maintain and edit website content to ensure accuracy regarding policies, rates, and deadlines. Write and edit short-form advertising copy and video scripts for campaigns and storytelling projects.
• Outreach and Events: Coordinate and support events, including tabling and informational presentations across the BFO units.
• Collaboration & Partnerships: Work in close collaboration with BFO department heads, divisional and university partners, to ensure projects are delivered on time and align with departmental goals.

Adaptability, excellence, and passion are vital qualities within Carnegie Mellon University. We are in search of a team member who can effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

You should demonstrate:

• Thorough understanding of email marketing platforms and website Content Management Systems (CMS).
• Strong project management and change management skills to effectively lead cross-functional projects with diverse stakeholders.
• Strong oral and written communication skills.

Qualifications:

• Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
• Minimum of 5+ years of progressive professional experience in advertising, marketing, or digital communications.
• Proficiency in graphic design tools and software (e.g., Adobe Creative Suite or Canva).
• Demonstrated experience managing social media platforms and using analytics metrics.
• A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered.

Requirements:

• Successful pre-employment background check

Additional…