Senior Manager, Brand Management

Do you want to be a part of the world’s leading jewelry company while putting your experience in Brand Management into use? If yes, then we might have an exciting opportunity for you! You will be part of Pandora Latin America Team in an international organization of can-do spirited, passionate, and performance-driven people.

Pandora is looking for a dynamic and business-savvy Senior Manager LATAM, Brand Management in Panama City, Panama.

Senior Manager LATAM, Brand Management leads the development and execution of the regional brand strategy for Pandora across Latin America, with a focus on creating, scaling, and optimizing brand plans that drive consumer engagement, market growth, and profitable performance.

This role acts as the strategic bridge between global brand direction, regional commercial priorities, and local market realities. The Senior Manager oversees a team responsible for brand planning, campaign execution, product launch readiness, and post‑campaign analysis across multiple markets.

As a senior leader, this role ensures brand coherence, operational excellence, and strategic alignment across all consumer touchpoints, working closely with Retail, VM, E‑commerce, Media, and Commercial teams.

• Lead the creation of annual and seasonal regional brand strategies aligned with commercial priorities, consumer insights, and market opportunities.
• Translate global brand direction into relevant and impactful regional strategies for LATAM.
• Oversee the development and approval of country‑level brand plans, ensuring consistency while adapting to market maturity, performance needs, and growth potential.
• Drive cross‑functional alignment with Retail, E‑commerce, CRM, Media, GTM, and Commercial Leadership.

• Oversee the regional rollout of global and LATAM campaigns, ensuring flawless planning, adaptation, and execution across markets.
• Ensure all campaign assets, messaging, and guidelines are correctly localized while maintaining brand integrity.
• Supervise timelines, deliverables, and execution readiness across multiple countries simultaneously.
• Optimize media, channel mix, and touchpoint strategy in collaboration with regional agencies.

• Lead end‑to‑end readiness for product launches and high‑impact seasonal moments across the region.
• Ensure cross‑functional teams are fully prepared with assets, materials, messaging, and in‑market execution plans.
• Strengthen collaboration with Global Brand Offices, ensuring LATAM needs are reflected in global planning cycles.

• Partner closely with Retail and VM leaders to guarantee strong, consistent in‑store brand expression.
• Support E‑commerce in developing unified digital brand experiences, ensuring consistency across website, CRM, and paid media.
• Monitor brand experience quality and drive continuous improvement across physical and digital channels.

• Lead the post‑campaign evaluation framework for the region, ensuring clear performance assessment, insights, and actionable recommendations.
• Distill insights from sell‑in/sell‑out data, consumer feedback, and market execution to improve future brand strategies.

• Present structured wrap‑up reports to LATAM Marketing Leadership and commercial stakeholders.
• Act as the primary strategic partner for local market marketing teams across LATAM.
• Guide, mentor, and support country teams to elevate brand execution and marketing capabilities.
• Manage relationships with media, creative, and retail agencies at the regional level.
• Key stakeholder with Global Marketing organization, leading all strategic alignment market plans and Go to Market activities.

• Oversee brand budget planning, allocation, and performance tracking.
• Ensure efficient investment of brand funds while maximizing impact and ROI.
• Implement regional processes, documentation, and best‑practice sharing.

• Bachelor’s degree in Marketing, Business, Communication, or relevant field. Master’s degree…