Marketing Manager - Mitchell & Ness

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world’s most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

The Category Marketing Manager will lead the development and execution of category marketing plans for Mitchell & Ness, ensuring consumer insights, brand storytelling, and commercial priorities converge into cohesive, high-impact strategies across key product categories. This role partners closely with Brand, Product, Merchandising, Creative, and Sales teams to bring category stories to life in a way that is true to the Mitchell & Ness heritage and resonant with today's consumer.

The Category Marketing Manager delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

• Partner cross-functionally with Brand Marketing, Product, Merchandising, Creative, and Sales teams to align on shared category goals and drive coordinated execution.
• Quarterback cross-functional stakeholder groups, owning timelines, deliverables, and accountability to ensure on-time results across category initiatives.
• Influence partners without direct authority, building alignment and momentum across teams with different priorities and ways of working.

• Translate consumer insights and category performance data into clear, actionable marketing recommendations that connect with Mitchell & Ness fans.
• Ensure category marketing initiatives are rooted in Mitchell & Ness brand standards and storytelling, delivering experiences that resonate authentically with the consumer.
• Shape integrated marketing briefs and contribute to campaign and activation planning that drives awareness, engagement, and demand across key product categories.
• Track performance of category initiatives and synthesize learnings to inform future planning and optimize fan-facing outcomes.

• Contribute creative ideas and fresh thinking to evolve how Mitchell & Ness categories show up across channels and consumer touchpoints.
• Identify opportunities to improve category marketing effectiveness by connecting consumer trends, cultural moments, and brand storytelling in new ways.
• Challenge conventional approaches and bring an entrepreneurial mindset to campaign planning, activation development, and cross-functional problem solving.

• Own category marketing initiatives independently, managing multiple priorities and work streams simultaneously without sacrificing quality or attention to detail.
• Drive execution of seasonal category marketing plans from brief through delivery, ensuring alignment with brand priorities and commercial goals at every stage.
• Maintain rigorous organization and communication across all initiatives, keeping stakeholders informed and projects on track in a fast-paced environment.

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

• 3–5 years of related marketing experience, preferably within consumer, lifestyle,…