Associate Director, Marketing

Key Responsibilities (Associate Director - U.S. Marketing; Physician/HCP, Consumer/HCC, Scientific, Patient Support)

• Lead foundational customer strategy and planning for launch, including customer segmentation via primary/secondary market research.
• Partner with Agency of Record (AOR) on planning and executing branded/creative/market-shaping campaigns.
• Lead Customer Agile Team (CAT) to plan and execute omnichannel promotional strategy.
• Develop and track KPIs across launch phases; ensure cross-functional execution alignment.
• Lead OPDP submission planning/execution for launch.
• Identify and execute opportunities to optimize the customer experience and develop a customer experience roadmap.
• Act as brand lead for the company's Marketing Model; partner with Learning & Development on launch learning plans.
• Manage relevant budgets and planning processes; collaborate across Immunology CATs for cohesion.
• Patient Support marketing: define PSP strategic vision/goals/KPIs; implement new programs (vendor selection, SOPs, budgeting, launch readiness); manage day-to-day case management operations.
• Patient Support: liaison with cross-functional partners (commercial, medical affairs, market access, legal/compliance, pharmacovigilance); manage relationships with pharmacies, infusion centers, provider networks, patient advocacy groups, and vendors; ensure materials/activities comply with laws and regulatory requirements.

• Bachelor's degree (BA/BS); MBA or equivalent preferred.
• Minimum 5 years healthcare industry experience, including at least 3 years in strategic marketing/brand management.
• Growth mindset, collaboration, business agility.
• Strategic thinking, problem solving, analytical/critical thinking, planning.
• Ability to use data analytics and/or customer/market insights for decisions.
• Strong written/verbal communication.
• Leadership and ability to influence without direct authority; work in complex/matrix organizations.
• Understanding of omnichannel marketing (digital and non-digital); integrity and ethics.

• US commercial and regulatory requirements;
  Immunology market understanding.
• Agency/vendor management.
• Agile tools (Jira, Mural).