Senior Manager, CX Messaging and Activation Lead

Job in Scranton, Lackawanna County, Pennsylvania, 18512, USA

Listing for: Scorpion Therapeutics

Full Time position
Listed on 2026-09-12

Job specializations:

Marketing / Advertising / PR
Marketing Communications, Marketing Strategy, Product Marketing, Digital Marketing

Salary/Wage Range or Industry Benchmark: 124400 - 207400 USD Yearly USD 124400.00 207400.00 YEAR

Responsibilities:

Segment internal AI platform messaging by lifecycle stage; adapt for divisional/cultural differences and ground WIIFM in real workday outcomes.
Own competitive positioning and message testing; maintain current message library as platforms change.
Lead end-to-end internal GTM/launch: channel/audience strategy, go-to-market plans, pre-launch demand (waitlists/cohorts/teasers), launch sequencing with training/community leads, and post-launch reviews tied to adoption.
Own top-of-funnel to first use and build always-on demand between launches (surface placements, internal search/intranet, platform site).
Establish reusable launch playbook and govern messaging standards; enable stakeholders/champions; support change communications.
Partner with Experience Architecture/Product to keep messaging grounded; feed user insights/friction to product teams.
Define and socialize ethical/responsible AI messaging guidance with training/community; ensure legal/compliance/regulatory checkpoints for platform communications.
Write/design/produce campaign assets; create launch copy, visuals, and short-form video on real production cadence.
Set campaign targets and connect metrics to 30-day active use and the Sean Ellis test.

Qualifications (Basic):

BA/BS in Marketing/Comms/Digital Media (or related).
6-8+ years product/digital/brand marketing; strong portfolio.
Experience with awareness-to-first-use funnel diagnosis; end-to-end launches.
Messaging architecture, messaging standards/playbooks, technical-to-persona translation.
Hands-on asset production; cross-functional launch orchestration.
Daily hands-on AI tool use; legal/compliance/regulatory review experience (regulated industry preferred).
Comfort tying engagement metrics to adoption/retention.

Preferred:

Consumer tech/B2B SaaS/agency experience; AI product positioning; creative/video tooling.
Collaboration tool engagement (Teams/Slack/Viva Engage); learning/community sequencing.
Responsible AI guidance development; message testing/user research/win-loss interviews.

Work location:

Hybrid.

Comp/benefits:
Base salary $124,400-$207,400 (Tampa: $111,900-$186,500); bonus target 17.5% and eligible long-term incentives; 401(k) match, paid time off, caregiver/parental and medical leave, and medical/dental/vision coverage.