Social Media Marketing Specialist; Local Healthcare Focus

Full job description

About Our Practice

We are a dedicated, patient-centered optometry clinic located in Sealy, TX. Our mission is to bring world‑class medical eye care to our local community. We have established a unique partnership with a world‑renowned cataract surgeon in Houston. We introduce patients to this top‑tier surgeon for their procedure, but we handle all pre‑operative and post‑operative aftercare right here at our local office.

This model saves elderly patients from making multiple stressful, long‑distance trips through heavy Houston traffic.

Job Summary

We are seeking a results‑driven, part‑time Social Media Marketing Specialist to build local awareness and drive patient inquiries. Your primary goal will be to design and manage hyper‑local Facebook and Instagram advertising campaigns that educate our community about our hassle‑free cataract care model.

• Targeted Meta Campaigns: Set up and manage Meta ad campaigns optimized for two specific local audiences:
  Seniors (aged 55+) and their adult children/caregivers (aged 35–54) within our local mileage radius.
• Ad Creative & Copywriting: Write highly empathetic, trustworthy ad copy. Create clean, professional visual assets (using Canva or provided office photos) that highlight our "Houston Surgery, Local Aftercare" value proposition.
• Budget Optimization: Monitor daily ad performance to maximize our monthly ad spend ($300–$500), ensuring we reach the maximum number of local residents without wasting budget.
• Tracking & Reporting: Provide a simple monthly report showing ad reach, link clicks, and estimated message/phone call inquiries.

• Proven Experience: 2+ years of hands‑on experience running paid Facebook/Instagram ad campaigns (experience with Meta Ads Manager is required).
• Local/Brick-and-Mortar Focus: Proven ability to target tight geographic radiuses (small towns/rural areas) to drive physical phone calls or foot traffic.
• Excellent Communication: Ability to write clear, respectful, and compliant healthcare copy tailored to an older demographic.
• Portfolio Requirement: Must be able to provide 1–2 brief examples or screenshots of local ad campaigns you have personally run in the past.

Our continued partnership will be contingent upon the performance metrics and ROI achieved during this initial test campaign.

Please submit your application with a brief message explaining your experience with local geographic ad targeting.

Applications without examples of past ad work will not be considered.

Pay: $24.59 - $29.61 per hour

Education:

• Bachelor's (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location:

In person