Assistant Services Manager

Assistant Services Manager

The Assistant Services Manager (ASM) is responsible for leading through Ulta Beauty’s mission, vision, and values in order to develop a high-performing team that consistently delivers sales growth in hair and skin services. The ASM supports the Experience Manager (EM) in leading a team of stylists and estheticians, and is accountable for all aspects of the services business, including services and merchandise sales, events around hair and skin, guest satisfaction, and operational excellence while also working behind the chair providing services to guests in the salon.

This leader drives their business through a focus on performance (service sales and productivity), people (guest experience and associate culture), and process (operating procedures and compliance standards). This position requires a drive for results, a passion for the beauty industry, exceptional guest service, the ability to lead and influence, and the aptitude to learn and teach service technique and product knowledge.

• Perform salon hair services, make up applications, skincare analysis, and product demonstrations with guests.
• Achieve individual productivity goals each week.
• Promote a culture of accountability to meet or exceed the store’s goals related to service and merchandise sales, guest loyalty, payroll, omni-channel, and retail shrink as set by Ulta Beauty for the store.
• Drive company profitability through operational excellence, top‑line sales growth and expense control.
• Support the planning and execution of services events that deliver an unrivaled guest experience, drive brand partner collaboration, and deliver on sales and payroll goals set by Ulta Beauty.
• Review, analyze, and react to Ulta Beauty’s financial and operational reporting regularly, including services visits and audit results.
• Address underperforming metrics related to the store’s service sales and develop strategies to improve and grow these areas of the business.
• Take the initiative to stay informed regarding new and existing industry trends, products, and services during work time, and be knowledgeable about the ingredients and benefits of these trends, products, and services to better serve guests.
• Maintain prompt, regular attendance as the ASM and hold all services associates accountable to the Ulta Beauty attendance policy.

• Support the attraction, hiring, and retention of a diverse team of service professionals using social media platforms and other methods, and efficiently addressing any staffing needs and open positions for the salon.
• Build a highly engaged team that embodies the Ulta Beauty brand through effective collaboration, open and honest two‑way communication, prioritization of work and coaching to the behaviors that will drive guest loyalty.
• Train, coach, and develop services professionals using company programs, tools, and resources.
• Create an inclusive environment that inspires and encourages the growth and engagement of associates and ensure attendance at all required training and educational programs and classes.
• Support all aspects of associate professional development, including training, providing individualized, competency‑based feedback and coaching, succession planning, and individual development plans to enable continuous development and drive sales performance.
• Establish professional peer and brand partner relationships that foster a shared interest in collaboratively delivering on sales and service goals.
• Promote a culture of service excellence among the leadership team by sharing best practices, establishing priorities, and providing support.

• Be knowledgeable of and ensure compliance with Ulta Beauty’s policies, procedures, and standards for the store.
• Regularly review and appropriately react to all company communication in a timely manner.
• Adhere to and enforce Ulta Beauty’s dress code.
• Manage salon supply inventory and the ordering process, ensuring allocated budget is adhered to and necessary products for services are on hand.
• Use the company’s task management tool as directed to prioritize and execute store workload, including product and marketing…