Director Product Management, AI Features
Listed on 2026-01-14
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Business
Business Development, Product Specialist
Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next‑generation financial services company and national bank using innovative, mobile‑first technology to help our millions of members reach their goals.
The RoleWe are seeking an experienced, strategic, and highly collaborative product leader to lead the development of next‑generation interactive features for SoFi. This role is central to our goal of being a trusted guide in helping Members Get Their Money Right.
You will own a suite of 0‑to‑1 features that leverage new technologies to engage members in improving all aspects of their financial lives. You will set, refine, and execute strategies; identify customer needs; prioritize opportunities; define industry‑leading experiences; and deliver features that change how people interact with SoFi. As a product leader, you will set ambitious goals, be gritty, and hold cross‑functional teams accountable to deliver results on behalf of our members.
You will be a vocal and empathetic customer advocate, influencing and building cross‑functional experiences with stakeholders across all business units.
- Build out the vision, strategy, and product roadmap for a suite of interactive features that drive engagement with all SoFi products
- Identify leapfrog product features, leveraging forward‑thinking technology, data, and tools, including ML or AI, that provide significantly differentiated value to members
- Create and evangelize a product vision and own a multi‑year product roadmap, including prioritizing and backlogs for launch with your dedicated engineering teams
- Communicate the vision, strategy, execution plan and customer impact to all stakeholders including the highest levels of leadership in the company
- Collaborate closely with the full cross‑functional team (e.g., marketing, product, design, engineering, platform, data, compliance, risk, finance and operations) to execute on the strategic vision
- Bachelor’s degree or higher in a technical discipline
- 10+ years of product management experience
- Demated success in defining and delivering customer‑facing features
- Experience mentoring/leading a product team or cross‑functional team
- Full‑stack “operator”: ability to create and execute business and product strategy with clear objectives, even under ambiguity
- Ability to operate in a complex cross‑functional environment, leading and influencing colleagues to advance objectives
- Flexible and collaborative problem‑solving approach in a highly ambiguous environment
- Superior written and verbal communication skills, including experience presenting to C‑level leadership
- Data‑driven approach and excellent analytical skills
- Passion for your customers—always doing the right thing for them
Pay range: $ – $ (payment frequency: Annual). Additional bonus, long‑term incentive, and competitive benefits are available.
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records. SoFi is committed to an inclusive culture and offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations for the application or interview process, please let your recruiter know or email
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