Manager, Brand Strategy & Management

About This Role

Salesforce is betting big on the future, and our leadership is emboldening its teams to go big and go fast. To keep up, it is our top priority to ensure that our global teams and partners have the strategic perspective, brand strategy, and enablement resources they need to act as brand ambassadors.

We are looking for an AI‑forward Brand Strategist who is passionate about institutional brand building. In this role, you will be a core engine of the Brand Strategy team, supporting our overarching brand systems, positioning, and non‑product naming initiatives, while acting as our internal AI pioneer.

You will not only help support the brand ecosystem, but you will actively build and experiment with the AI tools, prompts, and workflows that help our team scale our strategy across the company. By marrying foundational brand strategy with modern AI enablement, you will ensure our team works smarter, faster, and more cohesively as we manage the Salesforce brand globally.

• Drive AI Innovation & Enablement:
  Proactively build, test, and optimize brand strategy‑related AI tools, templates, and automated workflows to scale brand systems, speed up data synthesis, and empower the broader team.
• Build Foundational Strategy:
  Support in the development, documentation, and evolution of the core Salesforce brand identity, positioning, and narrative.
• Build and Maintain Brand Systems:
  Help build, update, and manage the structural frameworks, brand hubs, and guidelines that dictate how the Salesforce brand shows up across global business units.
• Develop Brand Architecture & Naming Recommendations:
  Support the execution of non‑product naming requests, internal program branding, and M&A brand integration mapping under the guidance of brand strategy leadership.
• Synthesize Macro Insights:
  Leverage data from our Global Brand Health Study and other market research to distill complex findings into actionable, easy‑to‑understand strategic reports.
• Monitor Tech & Cultural Trends:
  Keep a constant pulse on the intersection of brand and emerging technology, bringing fresh AI workflows and innovative practices to the team.

• 3–5+ years of experience in brand strategy, brand insights, or brand management at an agency, consultancy, or global tech brand.
• An AI‑first mindset with hands‑on experience using modern AI tools to optimize your own workflows, analyze data, or build efficiency tools for a team.
• Solid understanding of foundational brand principles, including positioning, brand architecture, and brand identity systems.
• Strong analytical skills with the ability to interpret data from brand health trackers or market research and translate it into clear, actionable insights.
• Excellent written and verbal communication skills, with the ability to create compelling presentations and clear documentation.
• A systems‑thinking mindset—you like to organize information, create frameworks, and build tools that make complex processes simpler.
• BA/BS required; MBA a plus.

In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. The typical base salary range for this position is $117,400 – $177,600 annually. In addition, the role may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well, including time‑off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.

More details about company benefits can be found at

Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal.

Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey.

It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training and education.