F1 Program Manager, Global Hospitality

Job Overview

AWS Global Hospitality is seeking an experienced and results-driven F1 Program Manager to lead the planning, execution, and optimization of AWS's Formula 1 hospitality events across North America (NAMER) while providing strategic guidance and operational support for F1 field‑led events globally. This role is central to maximizing the business impact of AWS's F1 sponsorship through world‑class customer‑facing experiences that accelerate pipeline, deepen executive relationships, and drive measurable ROI.

• Own end‑to‑end planning and execution of all F1 hospitality events in NAMER, including race weekends, customer experiences, and ancillary activations.
• Partner with Sales, Business Development, and Account teams to develop and execute demand generation strategies that drive high‑value customer and prospect attendance; define nomination criteria, manage invitation workflows, and ensure optimal guest list composition.
• Lead all on‑site logistics and experience delivery, including venue management, hospitality operations, agenda programming, speaker coordination, branding, and VIP experiences. Ensure flawless execution that reflects the AWS brand standard.
• Define and track KPIs for each NAMER event, including pipeline influence, opportunity acceleration, executive engagement, and customer satisfaction. Develop post‑event reporting and insights to demonstrate ROI and inform future investment decisions.
• Own the NAMER F1 event budget, ensuring efficient allocation, cost optimization while delivering premium experiences.
• Manage relationships with third‑party vendors, agencies, venue partners, and the F1/team partnership ecosystem relating to NAMER activations.
• Act as trusted partner to field marketing teams worldwide, ensuring consistency, quality, and business alignment across all F1 activations; contribute to the global strategic direction of the F1 Program and manage stakeholder relationships across AWS business units and leadership.

• 4+ years of professional non‑internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion
• Experience in brand identity and voice development
• Experience creating brand marketing content

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• MBA
• Familiarity with the Formula 1 ecosystem, motor sport hospitality, and sports sponsorship activation’s.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants:
Job duties for this position include work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.

Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit (Use the "Apply for this Job" box below).

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• The base salary range for this position is USD 88,700.00 –  annually.
• Amazon also offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave.