Senior Director, Owned Brand

Who We Are

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

• Runner First
  - We act in the best interest of the runner
• Word is Bond
  - We do what we say we’ll do
• Champion Heart
  - We give our all in everything we do
• There is no "I" in Run
  - We stay generous with our humanity
• Keep Moving
  - We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.

As the Senior Director, Owned Brand Experiences at Brooks, you play a critical global leadership role responsible for defining the strategic vision and long‑term innovation roadmap – shaping how runners engage with the brand across the Brooks’ brand website and digital platforms, owned retail stores, and brand experiences (e.g., events). This role is the architect of the runner’s journey in Brooks‑owned channels, responsible for delivering best‑in‑class experiences that drive engagement, loyalty, and growth.

You will ensure every touchpoint is purposeful, emotionally resonant, and unmistakably Brooks. You will establish frameworks and design systems that guide regional direct‑to‑consumer (DtC) execution, partnering with regional teams to maintain global consistency while empowering local innovation.

By blending deep consumer insight with creative foresight, you will push boundaries to shape the market – not follow it. You will spearhead Brooks’ global consumer insights function (Run Sights Lab), embedding data, research, and runner feedback into every aspect of the experience strategy and innovation process.

The ideal candidate is a visionary systems‑thinker, cross‑functional connector, and passionate advocate for the runner – someone who can galvanize teams around future‑forward DtC strategy and deliver tangible business results through exceptional experiences.

• Direct‑to‑Consumer Experience Strategy
  • Define the global omni‑channel direct‑to‑consumer (DtC) experience strategy and playbook across physical and digital environments.
  • Establish scalable frameworks, governance, and feedback loops to ensure regional execution aligns with global standards, consistency, and brand integrity while enabling local innovation.
  • Partner closely with Global Brand Marketing to create a seamless journey from brand campaign to owned DtC channels in ways that deepen connection, accelerate consideration, and drive growth.
• Brand Website & Store Experience
  • Define the global design and user experience of Brooks’ brand websites and retail stores, ensuring both are immersive, intuitive, and aligned to our brand strategy and expression.
  • Lead the development of scalable design systems, seasonal content frameworks, and experience principles that guide regional execution across digital and physical environments.
  • Partner with regional digital and retail teams to ensure the brand experience is seamlessly integrated into commerce operations, while maintaining global consistency and excellence.
  • Continuously evolve the brand website and store experience based on consumer insights, behavioral data, and emerging technologies.
• Loyalty & Community Experience
  • Define the global vision for Brooks’ loyalty and membership experiences, ensuring they deliver utility, recognition, and emotional connection.
  • Partner with CRM, digital, and regional teams to integrate loyalty into physical and digital experiences, creating a seamless omnichannel journey for our most engaged runners.
• Consumer Insights & Research
  • Lead the global consumer insights function, including direct management of the Director, Run Sights Lab.
  • Ensure that qualitative and quantitative research, behavioral data, and trend analysis inform brand experience strategy, innovation priorities,…