Marketing Operations Manager

Marketing Operations Manager

The Marketing Operations Manager plays a critical role in supporting the firm's Marketing and Business Development initiatives to enhance the firm's visibility, client engagement, and growth. As a member of the Marketing Operations team, you would drive operational excellence and collaboration throughout the Marketing & Business Development (MBD) department in support of firm priorities. The Marketing Operations Manager ensures team infrastructure (people, processes and technology) is optimized and enables data-driven decision making.

You will collaborate closely with the Senior Manager of Marketing Operations to execute tactically complex, cross-department and interdepartmental initiatives that require strategic coordination and collaboration.

This position can sit in our Atlanta, Baltimore, Boston, Chicago, Dallas, Houston, Miami, Philadelphia, Phoenix, Seattle, Washington DC, or Wilmington office and offers a hybrid work schedule.

Responsibilities

• Develop and execute on the strategic implementation of sophisticated marketing processes and procedures across several functional areas of the MBD team.
• Identify inefficiencies and implement continuous improvement initiatives.
• Measure, analyze, and translate data into actionable recommendations.
• Design dashboards and reporting frameworks that facilitate transparency and measure ROI within MBD and with lawyers.
• Develop and execute against strategies that establish best practices within the department, while prioritizing lawyer experience.
• Design and document end-to-end marketing workflows.
• Implementation, continued improvement, and support of MBD's platforms and technology stack (CRM, event platforms, survey tools, Service Now).
• Collaborate with several teams across the department to optimize workflow and productivity through resource alignment and technology.
• Lead system implementations, upgrades, and sun setting of legacy Marketing Operations tools.
• Identify best practices within the department, prioritizing lawyer experience.
• Build a knowledge base in Service Now, incorporating feedback from stakeholders and process owners. Use this feedback to create and update process documents across MBD as needed.
• Perform other tasks and special projects as needed.

Desired Skills

Proven experience supporting client growth initiatives in a law firm or professional services environment, with a solid understanding of business development best practices. Demonstrates agility and the ability to quickly adapt to changing assignments, competing deadlines, and evolving team structures. A strategic thinker with strong execution skills, this individual can translate ideas into action while maintaining responsiveness, attention to detail, and quality under pressure.

Possesses strong executive presence and are comfortable engaging with senior lawyers and firm leadership. Exceptional written and verbal communication skills are essential, along with the ability to distill complex information into clear, compelling messaging. This role requires a collaborative, team-oriented mindset and the ability to work seamlessly across departments, practice groups, and regions. Promotes a service-oriented, high-accountability culture. Proficiency in Microsoft Suite, including CoPilot is required.

Experience with Service Now, MS Dynamics, and experience management platforms are a plus. Most importantly, the successful candidate will bring a growth mindset, intellectual curiosity, and a commitment to continuous improvement in how we support our lawyers and deliver value to clients.

Minimum Education

• Bachelor's Degree.

Minimum Years of Experience

• 6 years' marketing/business development experience in a professional services environment

Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:

• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.
• Produce deliverables, answer phone calls, and reply to…