Senior Director, Product Strategy and Operations

Job Description

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

We’re looking for an experienced Senior Director, Product Strategy & Operations to fill this role. Develops and provides strategy, vision, and direction for Product Strategy & Operations across multiple functions, programs, business areas, and transformation portfolios. Owns the POLAR roadmap and strategy and implements company-wide governance models, PMO standards, portfolio processes, product strategy practices, change implementation methods, and operating rhythms that support Commercial priorities and long-term business objectives.

Applies advanced understanding of the company, competitive environment, commercial operations, guest and trade needs, technology-enabled transformation, AI-enabled business change, and cross-functional dependencies to shape priorities, influence executive decision-making, and drive measurable enterprise impact.

Here’s a summary of what Holland America Line is looking for in its Senior Director, Product Strategy & Operations. Is this you?

• Governance & Portfolio Management
• Own and lead the enterprise governance model for POLAR, AI innovation and other commercial priorities; this includes portfolio intake, prioritization, sequencing, decision rights, executive forums, escalation paths, and operating rhythms.
• Establish and continuously improve brand standards, frameworks, scorecards, dashboards, and portfolio review processes that guide investment decisions, resource allocation, and strategic tradeoffs across POLAR, PMO, AI-enabled transformation, and related business initiatives.
• Serve as a senior advisor to executive leadership by developing executive-ready recommendations, business cases, scenario analyses, portfolio health reporting, risk assessments, and decision packages that translate ambiguous opportunities into clear priorities and funded action plans.
• Ensure portfolio decisions are tied to measurable business outcomes, guest and trade impact, operational readiness, financial value, risk mitigation, and long-term Commercial strategy.
• Product Strategy
• Own the POLAR product roadmap and strategy, including multi-year vision, strategic priorities, capability sequencing, business requirements, value proposition, stakeholder alignment, and roadmap governance.
• Translate Commercial, brand, guest, trade, operational, and technology priorities into an integrated product strategy that defines what capabilities should be built, why they matter, when they should be sequenced, and how success will be measured.
• Lead strategic planning for POLAR and related commercial products by evaluating market trends, internal business needs, AI-enabled opportunities, operational constraints, user adoption, and competitive dynamics.
• Partner with IT, AI Innovation, Revenue, Sales, Marketing, Contact Center, Hotel Operations, and other business leaders to ensure product roadmaps are actionable, scalable, integrated, and aligned to enterprise priorities.
• Own KPI frameworks, business cases, benefits tracking, value realization methods, and product performance routines that connect roadmap decisions to commercial growth, operational efficiency, user experience, and adoption outcomes.
• Project Management & PMO
• Lead the PMO function for Commercial Product Strategy & Operations, ensuring strategic initiatives move from concept through planning, execution, launch, measurement, and sustainment with clear ownership, governance, timelines, dependencies, and accountability.
• Establish PMO standards, tools, templates, planning disciplines, meeting cadences, status reporting, dependency management, risk management, issue resolution, and executive communication practices that can scale across brands, functions, and transformation portfolios.
• Direct program and project teams through subordinate managers and senior professionals, ensuring teams are equipped to manage complex, cross-functional work streams, executive milestones, and competing priorities.
• Partner with PMO…