Shop - Merchant Growth Strategy Manager

Responsibilities

The global e‑Commerce US operation team aims to deliver high quality products together with a unique customer experience via Tik Tok. With more than 1 billion loyal users globally, we believe Tik Tok is an ideal platform to deliver a brand new and better e‑commerce experience to our users. We are looking for passionate and talented people to join us to build an e‑commerce ecosystem that is innovative, secure and intuitive for our users together.

• Develop and implement strategies to support merchant onboarding, growth, and long‑term success on Tik Tok Shop.
• Identify opportunities and operational challenges within the merchant ecosystem, and design structured initiatives to improve merchant performance and platform supply.
• Partner closely with industry teams, operations teams, and product teams to translate strategic initiatives into scalable programs that can be effectively implemented by frontline teams.
• Leverage product capabilities and platform tools to build scalable solutions that improve merchant enablement and operational efficiency.
• Analyze merchant performance data and ecosystem trends to identify growth opportunities and continuously refine merchant strategies.
• Lead cross‑functional projects to implement merchant growth initiatives and ensure alignment across stakeholders.

• Bachelor’s degree in Business, Economics, Marketing, Data Science, or a related field.
• 5+ years of experience in e‑commerce strategy, marketplace operations, merchant operations, or related fields.
• Experience collaborating with cross‑functional teams such as operations, product, or merchant success teams.
• Strong analytical skills and the ability to use data to identify business opportunities and inform strategy development.

• Experience working with marketplace platforms, merchant ecosystems, or e‑commerce growth initiatives.
• Demonstrated ability to design and implement scalable operational or product solutions.
• Strong communication and stakeholder management skills, with the ability to influence and align cross‑functional teams.
• Highly proactive with strong ownership, and able to thrive in a fast‑paced and evolving environment.

【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $151,050 – $273,600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at