Shop – Merchandise Strategy Manager

About the team

The Platform Campaign Team is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional collaboration. This team seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast-paced environment. The ideal candidate has a background in strategy planning, project management, or related fields, with a solid understanding of the e-commerce landscape.

• Analyze consumer demand trends and identify key product categories, brands, and price segments with strong growth potential on Tik Tok Shop.
• Develop product assortment strategies that strengthen platform supply and ensure products align with market demand.
• Partner with merchant strategy teams and industry teams to guide supply development in priority product categories.
• Supported major campaigns and marketing initiatives by identifying high-potential products and category opportunities.
• Conduct data-driven analysis to identify supply gaps and propose targeted initiatives to strengthen product availability and competitiveness.
• Monitor product performance and market trends, and continuously refine assortment strategies to support sustainable growth.